3 Key Elements of a Lapsed Donor Letter
Neon CRM
MAY 16, 2024
Good: “Since you’ve donated to the Chicago Food Bank in the past, I wanted to send you this letter to thank you for your past gift and to share a little about how your donation made a difference. Better: “This time last year, you made a gift of $150 to the Chicago Food Bank’s Stock Up for Spring campaign. A letter signed by “Alice K.”
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