Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels. What can we do about it?”

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Channel Tips Advice Photo 70

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How to keep growing your donor acquisition. Source (utm_source).

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Donor Track Facebook Campaign 276

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able.

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Feeds Social Media Measure Summary 102

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Analytics Digital Tools Measure 113

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

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Hurricane Measure Social Media Pledge 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. You’re likely using more than one channel to communicate. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter? Enter source codes.

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Measure Strategy Analytics Channel 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

And, of course, don’t forget that you also need to measure your content strategy and “ Measuring the Networked Nonprofit ” has lots of tips and resources that help you do that. Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar guest post by Holly Minch.

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Calendar Measure Strategy Digital 106

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Social Media Media Tips Social 138

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. He holds an M.A.

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Facebook Fundraising ROI Virginia 228

TechImpact

NOVEMBER 12, 2014

The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. Smile Train consistently shows the dramatic impact of its work via Twitter. Make sure that you can track your progress and measure the success of your efforts.

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Social Media Story Money Raise 238

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress.

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Advocacy Generation Strategy Awareness 199

TechImpact

JUNE 5, 2014

It is a fluid medium that is constantly changing, and social media marketers are constantly playing catchup trying to make the most of their channels. 37% said they could accurately measure R.O.I. 83% of marketers integrated social media with other marketing channels, up from 79% in 2013. This has increased from 86% in 2013.

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Social Media Statistics Media Social 205

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Lists turn Facebook into a media consumption channel in addition to a social network. She writes on technology, writing and social innovation and can be found on Twitter @MeghKeaney.

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Facebook Measure Change Images 131

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

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Social Media Twitter Media Social 66

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. We found that libraries are using social, and they are eager to grow their channels. Twitter is the next most popular platform, and then Instagram. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter.

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Library Social Media Media Social 80

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Two donors were former colleagues who also have Twitter accounts.

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Nashville Twitter Blogger Contest 97

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Website: www.taprootfoundation.org.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Analysis Twitter Giving Lesson 87

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. This purpose should be the core of your mission statement.

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Guide Donor Fundraising Social Media 52

OneCause

JUNE 15, 2023

What channels are you using to connect with your audience? Platforms like Twitter, Facebook, and Instagram make it easy for P2P supporters to share details with more people than ever before, taking end-of-year campaigns to new heights. How are you marketing your P2P campaign ? How are you engaging your most loyal donors?

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Campaign Giving Fundraising Social Network 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists. Experiment with Twitter social good apps and portals. Launch a Twitter fundraising campaign, if applicable. Design your YouTube Channel.

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Social Media Social Media Tech 259

Amy Sample Ward

MAY 28, 2012

IAVA’s #gosilent campaign is a terrific example of social campaigning because it uses tools and tactics that make it easy for the organization to track, measure, and evaluate success – in real time and after the campaign is over. Sharing across platforms – Twitter. What did you do to celebrate Memorial Day today?

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Iraq Afghanistan America Arlington 239

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

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Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. Is your strategy and measurement for integrated communications campaigns based on the right metaphor?

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Measure Storytelling Metrics Phase 103

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

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Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Social Media Headline Media Social 101

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments.

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Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

Ag Grantees Twitter Webinar. For this webinar, I incorporate some instant polls so we could get a quick reading on who was on the call. In addition, I wanted to explore TwitChimp, a tool for making Twitter lists, that Robin Good dubbed, “ the ultimate Twitter list curation tool.” Most Frequently Tweeted Words.

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Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Review ideas in your “Idea Dashboard”.

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Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2013

Measuring Tools. With this simple recipe, you can create a great text overlay image to illustrate a blog post and use on social channels in less than 15-30 minutes. My favorite free tool for this is PicMonkey because it is very easy to use. (You Presentation. Remember some basic rules of graphics design: Simplicity. Any secret sauce?

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Images PowerPoint Photography PDF 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

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Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). There are lots of photo editing apps that work with Instagram, management tools, and tools to measure Instagram.

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Examples Practice Tips Tutorial 135