Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

FEBRUARY 17, 2022

the tools to help you do your job. You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

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Tips Fundraising Management Cancer 344

Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place!

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Software Tools Management Registration 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Leverage your nonprofit data. Leverage your nonprofit data. Let’s dive in!

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Mail Integration Digital Strategy 52

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. Show Gratitude. Reach New Audiences. Build Momentum.

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Mail Support Channel Campaign 44

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact.

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Advocacy Nonprofit Training Train 207

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 94

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! We’re here to help!

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Social Media Tools Media Create 89

Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. How has the industry evolved?

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Mail Test Audience Tools 67

Top Nonprofits

NOVEMBER 9, 2021

In 2020, the pandemic and its resulting social distancing guidelines led nonprofits to experiment with virtual events (many of them for the first time). Galas have strong fundraising potential and are a staple of many nonprofits’ event season. Let’s get started. Assemble an Internal Planning Team. Marketing specialists. Tech experts.

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Virtual Nonprofit Stream Channel 105

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Why should nonprofits use mobile messaging? Mobile messaging is becoming an increasingly popular communication channel for nonprofits.

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Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Donation Digital Online Giving 218

Nonprofit Tech for Good

DECEMBER 6, 2019

While their benefits are unmatched, it’s not uncommon for fundraisers, volunteers, and nonprofit professionals to find the task of organizing and executing a golf fundraiser to be especially daunting, but it doesn’t have to be. 3) Promote the event intentionally and across all digital channels.

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Practice Tips Fundraising Sponsor 246

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Consider your communication channels.

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Communication Personal Donor Nonprofit 59

EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones.

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Donor Giving Gift Photo 216

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

EveryAction

JANUARY 13, 2023

The year-end fundraising season is always a busy one for nonprofits. From GivingTuesday to the start of the new year, nonprofits are focused on communicating with donors, sharing the organization’s successes and plans for the year ahead, and meeting their fundraising goals so they can be ready to power their purpose when the calendar flips.

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Flash Analytics Raise email 164

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

EveryAction

JULY 21, 2016

The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). EveryAction: "You’ve worked for and with nonprofits for most of your career. MW: Our team’s extensive years of work in nonprofit technology inspire us to be a client advocate.

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Advice Trend Tools Online 100

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Creating a page with 3-5 CTAs on your website could be a great tool for engagement. Then help implement these tools. bulk mail permits, rules and regulations, mail houses).

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Fundraising Mail Law Donation 352

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). A smartphone or tablet will be their primary tool. Most haven’t considered it.

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Blackberry Tools Media Management 222

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns.

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Guide Fundraising Mail Metrics 52

OneCause

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? What marketing channels should we use? But they can also consume resources.

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Marketing Guide Fundraising Nonprofit 52

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector.

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Social Media Media Hints Social 278

Qgiv

JANUARY 3, 2024

There are many reasons your nonprofit should utilize text-to-donate tools. Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. 8 text-to-give platforms for nonprofits 1. Learn more about Qgiv’s pricing here.

Platform 59

Platform Giving Plugin Pledge 59

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s dive right in!

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Org Raise Tools Help 80

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. Data might be captured or stored in a data lake or cleaned via data quality tools, or structurally transformed before being pushed to a data warehouse. Host Locally or in the Cloud.

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Roles Data Strategy Technology 112

Kindful

JUNE 15, 2021

Although many nonprofits still report receiving more donations offline than online, online fundraising is too valuable to ignore. Online fundraising channels. Chances are, you already have at least some of the digital tools in place to collect donations. Does your nonprofit already have a website? Direct mail.

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Online Donation Fundraising Mail 80

Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. With so many donations rolling in during the holidays, it seems like your nonprofit could just sit back and let the momentum of the season drive an increase of giving. But where do you start?

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Campaign Giving Tips Mail 98

Nonprofit Tech for Good

JANUARY 13, 2020

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List.

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Action Donation Mobile Social Media 340

EveryAction

JULY 31, 2023

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits.

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Gift Guide Calendar Philanthropy 201

M+R

DECEMBER 8, 2023

the nonprofit fundraising apocalypse. Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing).

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Track Digital Change Fundraising 104

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe.

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Fund Donor Strategy Search 52