Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. Advocates get better at communications – proactive/planning, partner engagement, message discipline. Increase reach on social media channels. Written social media policy.

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Care2

FEBRUARY 20, 2013

The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process. What’s missing is a way to effectively leverage FB, Twitter and the like. Takeways: Deepen advocacy engagement with existing supporters. Liberate your data from Facebook (i.e.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Our objective is to engage and educate our stakeholders – influential moms (18-49+), donors, employees, volunteers, new moms, community leaders, etc – through an affordable medium that reaches a broad audience. How does your strategy support or enhance other communications/fundraising channels? 3.) How do you measure success?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Monitors, listens, and researches the people in their network. Gets feedback and start conversations about their work.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Good research starts with hypothesis generation.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

Kevin McSpadden, Facebook. Kevin McSpadden is the director of marketing and brand strategy at Facebook, joining the company 18 months ago. He is working on a social good strategy for Facebook. They post a photo of the recipient on their Facebook page and tag the donor as a way to say thank you. Boundless communities.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

The post initially caught my eye because there was a quote from Jennifer Aaker and Andy Smith, co-authors of The Dragonfly Effect (I’m giving away a copy ). I posted a link on FB page and it prompted quite a discussion from nonprofit folks. She Jillian York’s critique. But there are other mechanisms at work too.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

This month the Arkansas Advocates for Children and Families presented the results of their experiment with promoted posts on Facebook for their Medicaid Toolkit Rollout. Many nonprofits, including the grantees in this group have been feeling that paying for promoted pays was unfair, but with a goal to get greater reach and engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2014

For example, Facebook users share 684,478 pieces of content in a minute. When you’re constantly jumping between Facebook, email and texts, however, your brain has to divide its limited resources. That thought that pops into your head, “Before I write that report, I’m just going to check my email or Facebook.”

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2016

For example, Facebook users share 684,478 pieces of content in a minute. When you’re constantly jumping between Facebook, email and texts, however, your brain has to divide its limited resources. That thought that pops into your head, “Before I write that report, I’m just going to check my email or Facebook.”

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2012

The Glasspocket’s blog has a post from Claire Gibbons, a senior program officer in the Research & Evaluation Unit at the Robert Wood Johnson Foundation that illustrates or describes the change. (KD Paine and I devoted an entire chapter to this topic in our forthcoming book , Measuring the Networked Nonprofit.).

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