What iOS 17 Tracking Changes mean for Digital Fundraising
M+R
DECEMBER 8, 2023
Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. These are Google ads, Facebook advertising, and Google display network. ” It’s a normal, manageable change—but still one we need to be ready for.
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