Nonprofit Tech for Good

OCTOBER 17, 2023

Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. Invest in creating visually appealing graphics and videos that showcase your work.

Social Media 324

Social Media Media Social Influence 324

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 289

Storytelling Digital Channel Profile 289

Candid

MAY 14, 2024

Banner picture: This is the large image that accompanies your logo. Landing pages or links: This includes the link in your bio and buttons on platforms like LinkedIn and Facebook. Do a security checkup Have you ever logged into Facebook and noticed that a past staff member has access to your nonprofit’s page? It was a fake.

Social Media 105

Social Media Media Social Profile 105

TechImpact

MARCH 11, 2014

Image courtesy of Guardian Liberty Voice. Facebook’s 10th birthday just passed on February 4th and during that time all the social networking site has done is engage over a billion users and create a generational icon. 36% of Facebook users dislike people sharing too much information.

Facebook 150

Facebook Statistics Social Network Internet 150

TechImpact

JUNE 24, 2014

Image courtesy of Guardian Liberty Voice. But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. Export Facebook insights. In the sheet you’ve just exported directly from Facebook, add 2 columns.

Facebook 142

Facebook Meme Social Media News 142

Nonprofit Tech for Good

FEBRUARY 5, 2023

Additionally, you should employ a multi-channel marketing strategy to promote your event. The average Facebook user has 338 friends, so if just one of your supporters shares information about your event you can increase awareness of your event significantly. Get online and make sure your event is featured on your website.

Donor 324

Donor Fundraising Template Game 324

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. The Nonprofit Video Index.

Video 312

Video Share Social Social Media 312

M+R

MARCH 14, 2024

In 2021, the Museum sent 10 separate email sends, three Facebook posts, and didn’t do any paid advertising. They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer. And we were able to launch Facebook ads, a new channel for the Museum!

Giving 95

Giving Museum New York City Boston 95

Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Write your copy.

Campaign 98

Campaign Online Fundraising Social Media 98

TechImpact

NOVEMBER 12, 2014

The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. No Kid Hungry takes photos of their volunteers in action and posts them on Facebook. Image courtesy of No Kid Hungry. Image from TrickleUp’s Facebook.

Social Media 238

Social Media Story Money Raise 238

Tech Soup

SEPTEMBER 11, 2014

Elliot Harmon will be hosting TechSoup's social media channels, answering any Creative Commons questions you have on Twitter and Facebook. All you need to do is go to our Facebook page and post a question, or Tweet your question with the hashtag #Storymakers2014. Don't know what to ask? Here are some examples.

Channel 76

Channel Hosting Question Meme 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

Facebook 135

Facebook Results Change Organization 135

Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

Action 332

Action Donation Mobile Social Media 332

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Facebook Measure Change Images 131

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

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Calendar Social Media Content Media 275

Nonprofit Tech for Good

JUNE 23, 2020

Be sure that your pitch is visual whether that’s a graphic or image in the body of the email, or a header or footer banner. Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc.

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Practice Online Fundraising Nonprofit 339

TechImpact

JUNE 5, 2014

Image courtesy of maclife. It is a fluid medium that is constantly changing, and social media marketers are constantly playing catchup trying to make the most of their channels. 83% of marketers integrated social media with other marketing channels, up from 79% in 2013. This has increased from 86% in 2013.

Social Media 205

Social Media Statistics Media Social 205

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

Facebook 364

Facebook Practice Avatar Nonprofit 364

TechImpact

MAY 8, 2014

Image courtesy of University of Minnesota. Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Too many social media channels. Twitter, Vine, Facebook, LinkedIn, Google+, Instagram. Start your search there.

Social Media 153

Social Media Challenge Media Social 153

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. WFP USA shared their blog post of Rani’s story on Facebook for Literacy Day on September 8. For the feature image, they used a photo of Rani looking directly at the camera. The Facebook post included two hashtags , #LiteracyDay and #AHandUp.

Channel 247

Channel Sierra Leone Story Digital 247

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Building Your Subscribers for Your Facebook Individual Profile. Engaging photos, especially of local places and animals work well.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

FEBRUARY 8, 2012

1) Facebook. Create a Facebook Page. Find your Facebook voice. Find and monitor your Facebook Community Page, if applicable. Claim your Facebook Places Page, if applicable. Create a YouTube Channel/Google Account. Design your YouTube Channel. Download Facebook app. Web 2.0 :: The Social Web.

Social Media 259

Social Media Social Media Tech 259

TechImpact

MARCH 10, 2014

Image courtesy of Mashable. Controlling your SERPs, or search engine results page, is vital to driving traffic to your nonprofit’s blog, website, and social channels. Populating the first page of your SERPs with social media feeds is a great way to drive engagement across those channels. Take control of your SERPs.

Google 229

Google Results Yahoo Search 229

NonProfit Hub

APRIL 17, 2024

Consider incorporating interactive content into your blog, such as: Quizzes Polls Image galleries or slideshows Interactive maps Interactive videos Your nonprofit’s content management system (CMS) may offer built-in tools or add-ons that make it easier to create interactive content. Share your posts across all marketing channels.

Practice 36

Practice Organization Nonprofit Content 36

Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. For many organizations, we provide guidance or goals for using social channels to our staff, but this session was for the volunteers who want to make a difference from outside of the organization.

Social Network 228

Social Network Volunteer Network Social 228

Nonprofit Tech for Good

APRIL 24, 2013

4) Add a link to your Flickr account where journalists can download high resolution images related to the press release. 6) Post your press release on Facebook, Pinterest, Google+, etc. 7) Use your Facebook Page as your nonprofit and “Like” the pages of the media outlets that you are trying to reach.

Press 273

Press Tips Social Social Network 273

Byte Technology

JUNE 10, 2015

How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest? Should you be putting more emphasis on some social media channels over others? Post Planner helps you to seek out articles by listing relevant results based on their success on Facebook.

Social Media 100

Social Media Resource Media Help 100

TechImpact

MARCH 25, 2014

Image courtesy of Info Trust LLC. Traffic sources are located on the left side bar under: Acquisition –> Channels. Visitors to your site via a specific source, be it Twitter, Facebook, or emails, tend to donate more on average, you will have a better idea of where to focus fundraising efforts. You’re not alone.

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Stats Analytics Track Google 252

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born. We need to use this somehow!”

Facebook 127

Facebook Campaign Share Social Media 127

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. Nothing short of success, with 1,016 form submissions, 646 of which came from Facebook Ads, and a 254% increase in clicks between media flights. Clicks CTR Form Submissions The result?

Tips 52

Tips Organization Channel Benchmark 52

DNL OmniMedia

JANUARY 17, 2024

Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Take the average age, location, education, and employment of your audience into account when determining which channels and strategies will be the most productive. Demographics. Sponsor connections.

Game 52

Game Marketing Change Tips 52

CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline. Use Images + Videos.

Examples 97

Examples Create Fundraising Cancer 97

Roundtree

APRIL 20, 2022

Images tell their own story. Whether you want images of an event or headshots, you are paying for a photographer’s time. They will need time to scout locations, provide equipment, shoot, and edit before your images will be ready for use. Photography: $2,500. The cost will go up as the needs become more complex. .

Marketing 52

Marketing Photography Spam Images 52

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues.

Fund 52

Fund Donor Strategy Search 52

Qgiv

APRIL 26, 2021

With this new feature, you can add social icons to your auction event pages and designate an image and description for Facebook sharing. Finally, Payment Channel now appears on the Transaction Summary and Transaction Details reports, and Payment Channel is a filter that works in these reports.

System 52

System Widget Summary Integration 52

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Large corporations can provide visibility for the nonprofit, while the nonprofit can help boost the company’s public image and be seen as a value-add for employees who are aligned with the cause.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Achieve

OCTOBER 6, 2023

Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content. An attention-grabbing image can encourage a user to pause their scrolling and engage more deeply with your nonprofit’s content.

Social Media 52

Social Media Metrics North Carolina Media 52