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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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The complete year-end guide to maximizing matching gifts

EveryAction

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Maximize corporate philanthropy funding.

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A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Bonterra ] 33% of online donors give tribute gifts to family and friends.

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The Secret Way To Boost Year-End Gifts

Bloomerang

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Your donors are touched when they hear from a leadership volunteer taking (unpaid) time from their busy day just to say thanks. I want you to know the impact of your gift this year. Why board members, you ask?

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Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

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