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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Download Now!

Technique 201
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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

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Great reads from around the web on April 8th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " How do your social media channels fit in your organization's emergency communications plan? Repair Interview: Joe Solomon of 350.org

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A Fundraising Cliff? What does the data say?

Beth's Blog: How Nonprofits Can Use Social Media

Disaster giving is not a zero-sum game. Giving to disasters does not take away from other nonprofit causes. Disaster giving has provided some temporary relief to the situation. These nonprofits are primarily focused on direct mail and online giving. billion in yearly giving on a monthly basis, both offline and online.

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Online Donors: Why They Leave and How to Win Them Back

NTEN

Online donors can be summed up with a phrase that would make an excellent soap opera title: the young and the generous. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. One option is writing off the less loyal givers and blaming it on their online circumstances.

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Vote for these SXSW Nonprofit Panels

Beth's Blog: How Nonprofits Can Use Social Media

New Radical Online Community: [link] coordinated by Debra Askanese. Social Engagement in Disasters [link] coordinated by Wendy Harman. Social Media Smackdown: Online VS Offline Impact - [link] coordinated by Kayta Andresen. Why are Foundations so behind nonprofits in social: [link] coordinated by Jereme Bivins.

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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

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