Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 235

Practice Fundraising Guide Channel 235

Classy

MAY 12, 2021

Social media drove 51% of donation traffic to the Classy platform in 2020. . The following seven steps help you navigate the confusion about what to post on which channels and when. 7 Tips to Create Your Nonprofit Social Media Marketing Plan . Choose the Best Channels to Post on . billion users worldwide. The result?

Social Media 99

Social Media Template Marketing Create 99

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Are you ready to innovate? . So, how do we monetize this?

Raise 325

Raise Fund Phase Audience 325

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. your AMS, event registration system, your community platform, even spreadsheets). Acquisition Channel. Demographic/Career Info. Spend your money wisely!

Retention 192

Retention Data Associations Rate 192

Nimble AMS

APRIL 18, 2022

One simple method to ensure you avoid common DEI mistakes at your association is to create a volunteer group for DEI initiatives. Read on to learn more about the benefits of creating a diverse volunteer group for DEI initiatives at your association. Create your DEI initiatives volunteer group. Connect your DEI community.

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Group Volunteer Create Tips 129

Candid

DECEMBER 14, 2023

This typically means creating an exhaustive, robust library of materials, pre-launch, to get the word out on social media, email, and your website to drum up interest and support for your organization’s upcoming, exciting initiative. This created a model for an email campaign any partner could follow.

Demographics 104

Demographics Alternative Library Social Media 104

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. From online donation forms to auction software, peer-to-peer platforms to text fundraising, there are plenty of fundraising tools that will help you raise more money for your mission.

Platform 52

Platform Guide Fundraising Nonprofit 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you always hire agencies to create your Facebook Ad campaigns, it adds greatly to the cost of each campaign. It’s very easy to create an ad, then duplicate it and change the image.

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Test Facebook Charity Profit 325

sgEngage

NOVEMBER 14, 2023

Often, organizational structures within individual facilities and departments create their own data platforms and workflows that are not aligned with one another. To make matters worse, these platforms may not be built to scale, meaning they won’t be able to keep up with the demands associated with increasing data volume.

Integration 82

Integration Data Nonprofit Platform 82

Allegiance Group

APRIL 15, 2024

Create audience personas based on shared characteristics such as age, interests, and communication preferences. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

AUGUST 19, 2023

To ensure that your online giving options are as convenient as possible, it’s important that your organization invests in a donor management platform that offers multiple payment processing options, such as Keela. These online giving platforms come packed with all sorts of tools that make donating a breeze.

Donation 197

Donation Digital Online Giving 197

Nonprofit Tech for Good

APRIL 2, 2023

1) Creating Custom Donation Appeals in Minutes Use ChatGPT to craft a sequence of donation appeals with the goal of encouraging your stakeholders to make a donation. The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events.

Tools 359

Tools Fundraising Analytics Analysis 359

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. Threads is a social media platform where users can post their thoughts, opinions, and reactions in 500 words or less.

Hype 75

Hype Fundraising Social Media Platform 75

Whole Whale

MARCH 30, 2023

This is a great question to play with for creating a unique prompt for creating draft personas for your nonprofit. Not everyone can afford a top-shelf branding agency when they start out, this tool might help give a starting point for creating a persona. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Qgiv

JUNE 29, 2021

To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. With Buffer, you can schedule your social media posts for specific dates and times on all major platforms—including Instagram! Tools for Creating Content. No problem!

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Social Media Tools Media Create 89

Greater Giving

DECEMBER 15, 2022

Outreach is all about creating and cultivating relationships with your donors, and digital marketing is no different. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Social media.

Digital 75

Digital Marketing Donor Channel 75

Qgiv

APRIL 9, 2024

Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

sgEngage

APRIL 10, 2023

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. Create a research-based fundraising strategy. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Start testing your outreach plans.

Demographics 76

Demographics Retention Donor Research 76

DNL OmniMedia

JANUARY 17, 2024

Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Previous engagement. Email marketing.

Game 52

Game Marketing Change Tips 52

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. This is done through “boosting” organic content or creating individual ads themselves. Social platforms are included in Google Analytics traffic sources.

Search 59

Search Alternative Social Social Media 59

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

JANUARY 8, 2024

Through specific prompts, nonprofits are using ChatGPT for content creation in a variety of ways, including writing fundraising appeals, donor thank-yous and thank-you receipts, and creating resources for volunteers and P2P participants. Together, you and your partner can amplify your impact and create a win-win scenario for everyone.

Trend 52

Trend Raise Tools Tips 52

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

Support 52

Support Donor Community Retention 52

Nonprofits Source

OCTOBER 25, 2023

The best nonprofit CRM solutions will help you segment donors based on shared characteristics, such as: Demographics: Age, income level, and other demographic characteristics can indicate a donor’s interests and help you better appeal to your audience. You can also create audience personas to help you plan future communications.

Marketing 52

Marketing Support Demographics Nonprofit 52

Greater Giving

JUNE 27, 2023

These extraordinary experiences create a sense of excitement and entice potential bidders. Diverse Range of Packages: Curate a diverse range of auction packages to cater to different interests, budgets, and demographics. Captivating descriptions create a sense of desire and urgency among potential bidders.

Sponsor 75

Sponsor Conservancy Captivate Channel 75

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Practice 36

Practice Organization Nonprofit Content 36

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . can work together to create more effective campaigns than either can alone. . For instance, you might group supporters based on their age, creating a different outreach campaign for millennials than for your other demographics. . ?.

Mail 94

Mail Course Campaign Digital 94

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving.

Donation 52

Donation Donor Giving Demographics 52

Media Cause

JANUARY 10, 2023

Create attention-grabbing designs. Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. Considering marketing channels. Create attention-grabbing designs.

Product 52

Product Marketing Nonprofit Audience 52

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. Don’t focus your goals solely on money!

Causes 52

Causes Marketing Impact Guide 52

sgEngage

MAY 27, 2021

You can create a research-based fundraising strategy. . The level of supporter engagement with each of your marketing platforms. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Demographic and personal information. Wealth indicators.

Giving 122

Giving Retention Metrics Demographics 122

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. However, creating a strong social media presence isn’t as simple as writing a post and hitting “send” or taking a few pictures and uploading them online. How to Create a Nonprofit Social Media Strategy. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52