Nimble AMS

JULY 18, 2023

Artificial intelligence and machine learning algorithms are being used to analyze user data and behavior, enabling software products to better deliver personalized experiences in real time. Omni-channel personalization. Social media integration. Contextual personalization. Hyper-personalization.

Personal 131

Personal Associations Trend Experiment 131

Top Nonprofits

MARCH 4, 2021

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

Channel 72

Channel Websites Tips Fundraising 72

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

.orgSource

MAY 15, 2023

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Team Integration 221

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. Moreover, the integration of storytelling and technology is transforming how nonprofits raise money, reshaping the way people engage with stories and make donations because of those stories.

Storytelling 80

Storytelling Digital Integration Blended 80

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Start by digging into your customer data to better understand who they are. Leverage third-party integrations. is the purchase of your product trending up or down?).

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

Tools 360

Tools Fundraising Analytics Analysis 360

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Enter content strategist as digital curator. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important?

Library 73

Library Museum Content Digital 73

Nonprofit Tech for Good

MAY 8, 2020

Recent data indicates that there are in excess of 1.5 Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Storytelling Framework.

Storytelling 295

Storytelling Digital Channel Profile 295

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Additionally, you should employ a multi-channel marketing strategy to promote your event. That’s right!

Donor 331

Donor Fundraising Template Game 331

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Consider how you will integrate thought leaders into your current marketing plan and how your plan might expand with this additional support. Do any of your members have their own channel? For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Nimble AMS

MAY 25, 2022

Technology is irrevocably integrated into our daily lives. Engage potential members through branded content and personalized communications. Provide data about different industry positions. Recruit Subject Matter Experts (SMEs) to develop learning content. A modern platform. Innovative e-commerce.

Associations 130

Associations Technology Adopt Industry 130

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Not integrating your software. Failing to clean up your data. Channel preference (social media vs. email). TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Volunteer activity.

Digital 75

Digital Marketing Donor Channel 75

DNL OmniMedia

JANUARY 17, 2024

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Opting for interactive content.

Game 52

Game Marketing Change Tips 52

Allegiance Group

FEBRUARY 27, 2024

Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! This granular-level data uncovers the precise path a donor took on your website that led to a donation. This topic can feel too technical and overwhelming, but not to worry.

Analytics 52

Analytics Google Fundraising Track 52

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 100

Retention Communication Donor Strategy 100

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

AccelEvents

JULY 6, 2021

Setting Up Event Analytics and Integrations To Track Your Event Promotion. Many successful event promotion campaigns come down to the software, tools, and integrations being used. . And in most cases, software integrations will include : accounting software, CRM platform, mail marketing platforms, and live streaming capabilities.

Guide 95

Guide Virtual Registration Integration 95

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Channels for Collection Utilize a mix of channels to reach a broad audience.

Story 104

Story Guide Support Analysis 104

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Allegiance Group

MAY 18, 2023

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

AccelEvents

DECEMBER 6, 2021

With a predicted surge in online events, marketing, sales, and demand generation teams will need to lean on automated workflows and integrated tools to successfully manage and produce event programs. . Here’s how marketing teams, event teams, sales teams, and customer support teams can use the Accelevents Integration with HubSpot.

Management 96

Management Virtual Registration Integration 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social.

Integration 97

Integration Mobile Conference Strategy 97

Candid

APRIL 2, 2024

And with a Candid profile, you benefit from increased visibility across the sector, as we push this data out to partner platforms including Meta, Network for Good, and donor-advised funds. Next, use your social media channels to make stronger connections with current and potential funders.

Relationship 111

Relationship Effective Fundraising Linkedin 111

The Modern Nonprofit

APRIL 7, 2024

According to industry data, over 50% of all nonprofit website traffic now comes from mobile devices. Campaigns should be optimized for mobile browsing and donations , with seamless integrations across social platforms. Seamless social sharing capabilities allow fundraisers to easily spread the word across all their social channels.

Challenge 59

Challenge Donation Tips Fundraising 59

Greater Giving

APRIL 11, 2023

Generate Engaging Content 2. Provide Data Insights Generate Engaging Content ChatGPT can assist fundraiser professionals in generating engaging content ideas for their fundraising campaigns. It can also suggest the best communication channels to reach specific donors, such as email, social media, or direct mail.

Fundraising 40

Fundraising Demographics Headline Professional 40

Nimble AMS

SEPTEMBER 23, 2022

In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. Technology training also leads to a data-driven work culture , where all employees are responsible for maintaining the quality of your association’s records. B oard members. N on-members.

Literacy 115

Literacy Associations Training Train 115

Qgiv

JANUARY 8, 2024

With the right AI tools, you can analyze donor data, predict giving patterns, and provide personalized resources without breaking a sweat. This versatile tool can generate text, translate languages, create diverse forms of creative content, and more. For example, ChatGPT is easy to learn and use.

Trend 52

Trend Raise Tools Tips 52

Cloud 4 Good

MARCH 29, 2022

Through integrating Interaction Studio with the organization’s existing Marketing Cloud technology stack, Salesforce CRM, and website, TFA is now empowered with a more comprehensive view of these distinct groups, thus allowing for the delivery of real-time personalized experiences across marketing channels.

America 91

America Teach Interaction Marketing 91

Nimble AMS

MAY 5, 2023

I’ve joined two in 2023 alone. Content is still king and thought leaders showcasing their expertise by hosting podcasts or publishing a book, enables industry thought leaders to then enter the professional education space, directly competing with the bread and butter of many traditional associations.

Associations 127

Associations Strategy Help Profit 127

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. Connecting Learners to the Content and Each Other. Peer Case Studies.

Social Media 100

Social Media Integration Media Case Study 100

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys.

Marketing 47

Marketing Impact Create Tips 47

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50