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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

When people feel emotionally invested in an organization’s story, they are more likely to perceive the organization positively and become advocates for its cause. This means that storytelling fosters a stronger emotional connection with donors, encouraging them to stay committed to the cause.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

5) The causes that donors give to on GivingTuesday: Hunger and homelessness – 13%. Mobile Money, such as Vodafone M-Pesa and Airtel Money – 1%. 21) 93% of GivingTuesday donors say that NPOs, NGOs, and charities I donate to effectively express gratitude for my donation(s) of money. PayPal – 12%.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Donating money has increased in 2017 among those donors from developed nations (from 40% in 2016 to 42%), but has declined among developing countries (from 25% in 2016 to 24%). Their top five causes are children and youth (16%), animals and wildlife (13%), health and wellness (9%), hunger and. International Giving.

Stats 279
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

They are more likely to donate to a cause, attend a virtual event, or volunteer when they are invited by people they know and trust. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause. Social media makes participating in campaigns easy and fun.

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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%). Worrisome to some organizations, but not surprising, 16% of these donors say that they give less money to organizations due to their crowdfunding. Donors are also highly engaged in civic life.

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Why we still give to causes we don’t care about.

Achieve

I just gave $25 to a person I don’t even know, for a Dance-A-Thon fundraiser supporting a cause I don’t even care about. But to be honest, I didn’t care much about that cause, either. Giving time and money to causes I wouldn’t ordinarily invest in. The causes are secondary, if they ever come into play at all.

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Great reads from around the web on June 15th

Amy Sample Ward

Like every nonprofit, we wanted that prize money, but this was a bigger opportunity. But a new survey of more than 6,500 people ages 20 to 35 shows they are inclined to give—and are more than willing to ask their friends and relatives to do the same—when they feel passionately about a cause.

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