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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

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Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

After determining which categories of donors to approach, an international organization must select from among four different legal paths for accessing those donors: Fiscal Sponsorship. Having selected an appropriate legal path, the organization should perform research to determine where their chosen categories of U.S. Foundation Maps.

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Four Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades: 1) Turn on “Similar Page Suggestions.” 4) Facebook Subscribers are now called “Followers.”

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5 Steps To Increasing Your Facebook Reach

TechImpact

But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. With new features being added to support nonprofits and their missions, Facebook’s usefulness to the nonprofit sector will only grow.

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Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. 1) New App Center Launched, “Giving” Category Dropped. 2) New Facebook Pages Manager App.

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Preparing for Facebook Audience Targeting Changes

Media Cause

More changes are coming to Facebook. . Starting in January, Facebook will remove thousands of targeting options. Advertisers will still be able to utilize thousands of other targeting categories that are not considered sensitive. The days of Facebook’s dominance in the paid media landscape may slowly be coming to an end.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. The Nonprofit Video Index.

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