Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific). So, how do we measure those items?

ROI 135

ROI Case Study Metrics Student 135

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. To make the data more accessible, they’ve developed a communications strategy based on storytelling products that make the data come alive. Develop a strategy for data storytelling.

Story 66

Story Data Storytelling Lesson 66

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

I’m working in partnership with Spitfire Strategies. The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics. Written social media policy. Written social media plan.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What outcomes is this strategy or tactic going to achieve?

Results 97

Results Metrics Measure Associations 97

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. I will do an overview connecting the idea of metrics to poetry. " organized by Kami Huyse.

Case Study 50

Case Study ROI Social Media Studies 50

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Develop a Strategy. Develop a Strategy. Measure all fundraising metrics. Let’s begin.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Connection Cafe

OCTOBER 13, 2020

In this post, we will explore some of the major steps to creating effective community health initiatives, and share one case study. CASE STUDY: Inspira Health Network and Partners Tackle Pediatric Obesity. Critically, these programs also measure outcomes over time through Inspira’s electronic medical record.

Community 49

Community Effective Create New Jersey 49

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Grantees will engage in peer discussions about integrating social media effectively into their communications strategies and will learn from each other – from challenges and missteps as much as from accomplishments and wins – so success means organizations sharing both. Purposeful Measurement to Inform Replication.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

” His model moved to real time planning, although there is some tension between having a strategy and strategic plan. ”But something was missing, strategic plans were not enough, especially with so many broken nonprofit models. How will they measure success? What’s more important though, notes David, is the process.

Review 106

Review Business Nonprofit Measure 106

Beneblog: Technology Meets Society

MAY 16, 2010

The software also helps conservation teams prioritize environmental threats, develop objectives and actions, and select monitoring indicators to assess the effectiveness of their strategies. Miradi is the first software program designed especially by and for conservation planners based on a common set of environmental metrics.

Norway 133

Norway Conservancy Sweden Software 133

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Momsrising Layer Cake Strategy.

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

JUNE 3, 2010

What strategies are important to keep in mind when using social media in local organizing? What are your favorite examples or case studies where this is really working? What metrics are valuable in measuring success of social media tools for organizing? What roles are important in online community organizing?

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. A few factors make UNICEF UK ripe for digital experimentation but with clear objectives:- We have a strategy to be digital first (a big part of my role is to lead this transformation).

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. So does the GummyPrint blog who shared this case study of their work on Facebook Causes.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Grantees will engage in peer discussions about integrating social media effectively into their communications strategies and will learn from each other – from challenges and missteps as much as from accomplishments and wins – so success means organizations sharing both. Purposeful Measurement to Inform Replication.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Aligns social media with their communications strategy and objectives.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify engagement PROCESS / STRATEGY Measuring buzz -link love ??? to quantify ROI Page views from our stats program & Video view count from youtube ???

Case Study 50

Case Study ROI Social Media Contest 50

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

ROI 59

ROI Social Media Media Social 59

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. People are measuring, and making impactful changes to their email campaigns, websites, and donation forms. During this session, they walked us through a series of case studies. adopting design best practices. building social media campaigns. engaging in digital storytelling.

NTC 50

NTC Marketing Digital Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. What needs to change?

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Why the number 52? Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.” Disaster work.

Social Media 100

Social Media Channel Data Media 100

ASU Lodestar Center

MAY 20, 2016

An in-depth guide related to the target issues they care about, tools or templates, case studies, and ebooks are all great examples of this. Connect your SEO strategy to your issue, not your organization. Your SEO strategy should work to set up your organization as a source of information and education.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I've been blogging and tracking conversations about social media measurement and ROI over the last few months. So for my panel, I thought why not a case study slam, a play on the poetry slam format. After each case study, the audience will get to ask questions. We're in the process of teasing the case studies out.

NTC 50

NTC Design Case Study ROI 50

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Networking Strategy How To Think Like A Nonprofit Social Media Genius Beth Kanter breaks it down: Understand organizational change theory.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. You have to set up a framework at the beginning - hence the vital importance of a strategy map.

ROI 66

ROI Results Community Online 66

Amy Sample Ward

DECEMBER 3, 2012

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” Here’s a case study of my own! ” And that they do! To Link or Not to Link.

Measure 222

Measure Review Network Case Study 222

Association Analytics

JANUARY 12, 2022

One group owns the data and another one is driving strategy. Identify the key metrics you’ll use to measure your goals. Start by reviewing each of your strategic goals and identifying the key metrics you can use to measure progress against those goals. Step 1: Create a master list of all your metrics.

Goal 169

Goal Data Support Metrics 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Strategy and Theory. What are the organizational change issues necessary for implementing a successful social media strategy? What are your strategies? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Care2

APRIL 13, 2010

From Beth Kanter and Allison Fine’s presentation on the importance of having a “Networked Nonprofit&# to Sarah Dijulio’s session on Super Heroes of Online Fundraising that dived into strategies nonprofits should consider using when testing fundraising messaging, nonprofit campaigners gained valuable skills.

Conference 61

Conference Sample Technology NTC 61

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2007

Now couple what Ivan is saying with Wendy Harmon's advice on to begin to collect and reflect on your social media experiments and measure them little by little, adapt some of Charlene Li's case studies for big brands and spice it up with metrics from Dave McClure linked to strategy and calculate with Frogloop's spreadsheet.

Social Network 50

Social Network Mobile Network Organization 50