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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” This can vary, but the point is it should be easy to find especially for those who interact with email on their phones and mobile devices.

Test 52
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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Calendar 277
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Content is easier to produce and more effective when all communicators understand the desired outcomes.”

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Get More Out of AI, Start Chatting

.orgSource

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Develop an interactive onboarding chatbot to help new members navigate the offerings.

Las Vegas 221
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

Back in 2017, we could see that business was changing. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content. leadership. But Industry 4.0

Sponsor 221
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Subscriptions to everything from television to meals to razor blades are a booming business. There may be groups including business partners, non-certified professionals and affiliates who could greatly benefit from being a member of your association but aren’t currently eligible. Will you send them additional content resources?

Create 169
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Content is easier to produce and more effective when all communicators understand the desired outcomes.”