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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. Collecting demographic data can lead to meaningful change.

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

professionals

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Trust-based considerations for demographic data

Candid

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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Advancing racial equity for effective environmental grantmaking 

Candid

Their mission is simple: EGA promotes just, effective philanthropy for people and the planet. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

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Building Blocks of Effective Creative: Relevance

M+R

Over the next few weeks, we’ll be discussing the core elements of effective creative and how to incorporate them into your direct response creative. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Timeliness.

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Member Retention Strategies For Professional Associations

Association Analytics

To learn more about calculating your retention, check out our blog. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. To learn more about member engagement best practices, check out this blog.

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