Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). In 2023, we experimented with different types of content like open-ended questions and graphics.

Social Media 52

Social Media Data Strategy Media 52

Candid

JANUARY 31, 2024

Our Get Started YouTube playlist offers a shortlist of videos on fundraising and proposal writing—all under three minutes. For example, follow Candid on LinkedIn , TikTok , YouTube , or Instagram to get quick tips from a range of fundraising experts. For example, short videos are a great way to learn quickly.

Professional 98

Professional Develop Impact Fundraising 98

Nonprofit Tech for Good

FEBRUARY 20, 2012

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Practice 246

Practice Avatar Hints Tutorial 246

Nonprofit Tech for Good

MAY 4, 2014

To do so effectively, you’ll need a staff person whose sole purpose is tweet, post, share, blog, photograph, record, and interview during the event. When reporting is done live, marketing and fundraising content is often hurriedly posted in a format that lessens its effectiveness. For Instagram, upload a photo once or twice per hour.

Report 264

Report Conference Social Media Mobile 264

Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Create an e-mail signature that includes your website, blog, and social networking links. Write content and secure photos for website pages. Add e-newsletter subscribe functionality to your blog. 3) YouTube. Create a YouTube Channel/Google Account.

Social Media 270

Social Media Social Media Tech 270

Nonprofit Tech for Good

AUGUST 10, 2018

She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. It’s not about what you are eating in the moment or your current vacation photos.

Storytelling 176

Storytelling Social Media Nonprofit YouTube 176

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2012

Flickr Photo by Carissa Marie. A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. It is a both/and.

Content 107

Content News Attention Skills 107

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 245

Social Media Media Ning Social 245

Nonprofit Tech for Good

JULY 14, 2014

They voraciously consume nonprofit technology blogs and study the mobile and social media campaigns of other nonprofits for inspiration. Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. Photo and Video Editing Ability. Creative Thinking.

Skills 279

Skills Management Media Social Media 279

Nonprofit Tech for Good

APRIL 2, 2012

Pin your own website and blog content, but only if it pulls up a good photo! Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo. Note that there is a link to the blog post in the pin and that clicking the photo.

Practice 264

Practice Avatar Hints Nonprofit 264

Nonprofit Tech for Good

MARCH 18, 2013

Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. In fact, to allow for maximum content, the WWF used a tiny 8 point font in their 2008 home page design. Today, this font size and large quantity of content would visually overwhelm supporters and donors.

Websites 248

Websites Design History Online 248

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 127

Social Media Accessibility Media Social 127

Nonprofit Tech for Good

NOVEMBER 29, 2010

Blog: BigCatRescue.org?/Blog. YouTube: youtube.com/BigCatRescue. The Pay to Play schemes are what cause so much breeding, abuse and then abandonment, but the people paying for these photo ops and play sessions don’t know what they are supporting. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org.

Social Media 261

Social Media Interview Examples Media 261

NetWits

JULY 27, 2012

Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success. If you have a link to your Facebook, Twitter, Blog, Flickr, and YouTube, but not your email signup, your visitors may assume you don’t have a list to join. But that’s not the case. RSS as a Replacement.

email 266

email Build Listserv Museum 266

Nonprofit Tech for Good

APRIL 14, 2013

Middle of e-Newsletter: News content that can be shared on Facebook and Twitter. Link to video on the HRW YouTube Channel. Integration of blog content. Link to YouTube video embedded on the Mercy Corps website. Integration of Instagram photos. Orange “Donate Today” button in every issue.

Newsletter 240

Newsletter Learning Social Media Social Network 240

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media.

Social Media 251

Social Media Media Social Slides 251

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. Social Media Marketing: What, when and where should I post?

Social Media 52

Social Media Marketing Media Social 52

NonProfit Hub

APRIL 29, 2021

When it comes to creating content, keep that same sense of sincerity. A selfie video from your office could offer people a peek behind the curtain at your organization, and can be a powerful tool for updates, announcements, or even day-in-the-life-of-a-staffer content. Make a social media content schedule and stick to it.

Virtual 88

Virtual Build Donor Script 88

The Storytelling Non-profit

APRIL 9, 2020

Trello is a project management tool that can be used to manage so many things from blog content, content banks , PR outreach, and more. A story bank is central place to capture any text, audio, video and photos associated with a story. One of the tools I rely most heavily on is Trello.

Profit 93

Profit Communication Program Management 93

CauseVox

APRIL 22, 2021

If you’re part of an organization or business, or even just an individual with a blog, chances are you know that you need a presence on Facebook. This is also called your personal profile, and it’s where you share photos, status updates, videos, etc. He’s an incredibly popular Youtuber and influencer. What is a Facebook Page?

Facebook 98

Facebook Group Illinois Social Media 98

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. Social Media Marketing: What, when and where should I post?

Social Media 52

Social Media Marketing Media Social 52

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. Video engagement is skyrocketing on Facebook.

YouTube 28

YouTube Video Facebook Cisco 28

Nonprofit Tech for Good

FEBRUARY 14, 2011

For nonprofits, the ROI of e-newsletters translates into online dollars raised through “Donate Now&# technology, event attendees, website and blog traffic, and paradoxically new Followers, Fans, and Friends on social networking sites. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

Newsletter 254

Newsletter Social Media Build Media 254

Get Fully Funded

FEBRUARY 9, 2021

Something in the photos and the language on the page pulled me in and made me care. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser.

Websites 98

Websites Donor Photo Nonprofit 98

Byte Technology

MARCH 21, 2017

Indeed, one need only look at the resounding success of Facebook Live and the myriad social media applications and it’s clear that video can bring loads of attention to you products, services or causes in a way that photos and words alone cannot.

WordPress 100

WordPress Picture Video Widget 100

Amy Sample Ward

MARCH 27, 2012

Read the post and join the conversation on the NTEN blog. When you post a call to action for people to share a message, be sure to include reference to how they can do so; or if you are asking people to create content themselves, be sure to provide instructions and examples to help them respond to your call.

Community 249

Community Management Lesson NTEN 249

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. The popular misconception that the tools themselves i.e., Facebook, Twitter, Pinterest, blogging, etc.

Social Media 272

Social Media Management Media Social 272

Amy Sample Ward

MARCH 19, 2012

We’ve all experienced videos, blogs, photos, or topics “going viral” online before our eyes – the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts. Social Philanthropy: Raising Money on YouTube and Twitter. Tech Talk at SXSW.

Interaction 215

Interaction Nptech Open Source Houston 215

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. e-Newsletter.

Google 191

Google Practice gMail Avatar 191

Nonprofit Tech for Good

JUNE 14, 2010

Once you start browsing around and experimenting, you’ll quickly come to realize that there are a phenominal number of free Twitter tools now available to nonprofits – that can also be used to improve website, e-newsletter, blogging, and social media campaigns. TwitPic : TwitPic lets you share photos on Twitter.

Twitter 224

Twitter Screencast Avatar Statistics 224

Nonprofit Tech for Good

DECEMBER 13, 2010

Blog: blog.nature.org. YouTube: youtube.com/natureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. Mobile: m.nature.org. Facebook: facebook.com/thenatureconservancy.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. There’s a good chance that much of this content will be viewed and read on “TV&# sets. 12Seconds.tv. 12Seconds.tv Mobile Browsers.

Blackberry 220

Blackberry Tools Media Management 220

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Photo Credit: Tristan Hanson. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend.

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

OCTOBER 31, 2011

Have a Consistent Design throughout All Secondary Navigation and Content Pages. A good Content management System (CMS) will take care of this for you. All content pages should be the same size and should be consistent in their layout and color scheme. Keep bullet-pointed content short. Use bold for headlines.

Design 257

Design Websites Practice Widget 257

Nonprofit Tech for Good

JANUARY 8, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. e-Newsletter.

Google 213

Google Practice gMail Avatar 213

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ). Facebook, Twitter, YouTube, etc. The era of winging it in social media is over.

Social Media 244

Social Media Management Media Social 244

Nonprofit Tech for Good

APRIL 2, 2012

Pin your own website and blog content, but only if it pulls up a good photo! Tap into that power by pinning your own website and blog content, but only if it pulls up a good, visually appealing photo. Note that there is a link to the blog post in the pin and that clicking the photo.

Practice 100

Practice Avatar Hints Nonprofit 100