Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
And we wanted it to be easy to do – write a blog post! Here’s a copy of the initial email as an example: Subject: Help wish Beth Kanter a happy 53rd! If you’re interested, just: 1) Write your name and blog address on the signup form here: [link]. Hi friends-. 2) Publish your post first thing Monday morning.
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