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Paid Media ROI for Nonprofits

Media Cause

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. Common Types of Performance Marketing Tactics Paid Search: When an organization pays for sponsored ad clicks on search engines such as Google or Bing.

ROI 52
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Meatless Monday: Quinoa, Guacamame and Spring Greens Soup

Have Fun - Do Good

According to the book, a cup of edamame blended in with the avocado provides 3g of protein per serving. This particular recipe isn't available online, but if you google, guacamame, you'll find others, like the guacamame recipes on Kitchen Addiction , and Whole Foods. The Meatless Monday website even has one for Broccoli Guacamame.

Green 53
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. What websites and blogs do they read? How old are they?

Analysis 105
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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

Microcopy is any short bit of text on a website or app. If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). If your page is expertly designed then you can get away with microcopy on the subtle side, like Google has on its search page. What is microcopy?

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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

Today, nearly everything is digital, so it makes sense that your nonprofit’s website is often the first point of contact for potential members and donors. To foster engagement, you must offer a positive website experience. In this guide, we’ll walk through five essential tips to create an optimized member website experience.

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Security: The Scary Part of Cloud Computing

Tech Soup

It was a one-day in-person free workshop, thanks to funding from Google Foundation , and attracted an impressive array of smart and informed nonprofit technologists. NTEN chose him to present on cloud security and financing because he has a unique blend of accounting expertise, technology know-how, and nonprofit industry understanding.

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Applying CX for Nonprofits: An Expert Shares Her Experience

Forum One

When someone seeks information, ways to contribute, or opportunities to engage from a nonprofit website, they’ve come to expect as smooth of an experience as shopping for clothes or researching flights. Nonprofits are used to approaching new needs through new websites, but the life of a website is not as long as it used to be.