Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

Social Media 175

Social Media Statistics Media Social 175

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. Quarterly Impact Reports enhance your website, email, and social media content strategy. M+R Benchmarks Report. Global Trends in Giving Report. Cryptocurrency.

Trend 309

Trend Digital Marketing Fundraising 309

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here!

Benchmark 97

Benchmark Data Map Help 97

NetWits

APRIL 3, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies. Tweet It!]. Tweet It!]. View Large Version or .

Social Network 279

Social Network Benchmark Report Network 279

Nonprofit Tech for Good

APRIL 14, 2021

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. 2021 Nonprofit Trends Report :: Download. 2021 Nonprofit Trends Report :: Download. 2020 Global Trends in Giving Report :: Download. Benchmarks Study 2020 :: Download.

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Report Digital South Africa Marketing 343

Nonprofit Tech for Good

APRIL 29, 2020

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. 2018 Global Trends in Giving Report :: Download. Please take the 2020 Global Trends in Giving Survey !]. 2020 Nonprofit Communications Trends Report :: Download. 2020 Nonprofit Trends Report :: Download.

Research 333

Research Report Digital Marketing 333

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.

Websites 328

Websites Action Test Newsletter 328

Nonprofit Tech for Good

JULY 29, 2022

In this free webinar , you’ll learn: Giving Day trends and benchmarks – why they’ve grown in popularity. How to incorporate Giving Days into your year-round fundraising strategy – not just Giving Tuesday! Join us as we share how your nonprofit can stand out amongst the crowd.

Free 177

Free Giving Benchmark Awareness 177

Qgiv

OCTOBER 3, 2023

As we fall into the end of the year, it’s time to start thinking about your year-end giving strategy. During this time, two of the biggest days for fundraising are Giving Tuesday and December 31st, and both days require dedicated strategies from your organization to maximize the amount of money you can raise!

Trend 52

Trend Giving Social Media Gift 52

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

New Zealand 216

New Zealand United Kingdom Communication Practice 216

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics ROI 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. This can help fund the investment needed for some of the important but longer break-even strategies. Tracking new giving trends.

Strategy 52

Strategy Marketing Giving Ukraine 52

Bloomerang

MAY 20, 2024

Enter Bloomerang Membership Management , a feature-rich add-on that merges donor and membership data seamlessly, helping you create a holistic engagement strategy. You can pair these groups with activity, engagement, or other data to tailor communications and drive more impactful strategies.

Management 116

Management Profile Analytics Track 116

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Invest in professional marketing and advertising as part of digital strategy.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 281

Project Open Data NGO 281

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. Random but interesting facts Whole Whale Benchmarks.

Stats 96

Stats Trend Mail Fundraising 96

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. Still, it’s a concerning trend.

Trend 52

Trend Podcast Retention Nonprofit 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 100

Online Fundraising Benchmark Adwords 100

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Stay agile and be ready to adapt your strategies as needed based on new information or developments in the fundraising environment. Thankfully the Bloomerang blog does!

Action 75

Action Report Practice Fundraising 75

Saleforce Nonprofit

AUGUST 20, 2021

Nonprofit stakeholders, from individual contributors to development leadership teams, must affirm that DEI initiatives and strategies are critical for success. Here are five actions you can take right now to begin leveraging DEI strategies to drive fundraising success. DEI Benchmarking. Change Organizational Culture.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

M+R

DECEMBER 1, 2023

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. There’s a growing trend in town: Black Friday lasts all week, Cyber Monday lasts all month, capitalism is forever. Giving was up… mostly. Cyber Tuesday?

Giving 97

Giving New York City Channel Trend 97

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Create a plan for boosting revenue: Growing the average gift size is another strategy to increase revenue.

Blackbaud 83

Blackbaud Report Fundraising Benchmark 83

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 18

Benchmark Studies Analysis Metrics 18

Nonprofit Tech for Good

APRIL 10, 2022

Using more than two hashtags is not a good growth or engagement strategy on Twitter. There are rage tweeters and arrogant trolls that occasionally trend to the top. From big victories to little wins, focusing on the positive angle of your work is beneficial to your social media content strategy overall. Twitter can be mean.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! 25% of nonprofit professionals have a documented content strategy. 69% of nonprofit organizations have someone in place to oversee content marketing strategy. Thank You!

Survey 46

Survey Content Benchmark Marketing 46

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Related Links: Come join Benchmarks 2022!

Fundraising 109

Fundraising Gift Sample Benchmark 109

sgEngage

MAY 30, 2024

The pandemic, the Great Resignation, and an overall turbulent economy have all impacted labor trends in unforeseen and even unprecedented ways. Understand the broader concept of talent strategy. How can you identify gaps in your current talent strategy? Gather feedback and communicate openly.

Retention 91

Retention Management Tips Nonprofit 91

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Implement and optimize a personalization strategy to increase audience engagement. In summary.

Websites 58

Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Benchmark Social Media Global Project 103