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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Guess who will be releasing a Benchmarks study on April 24? : No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Huge Advertising Update!

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This is a recurring theme from previous studies. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. Having a mobile-compatible website is now a standard best practice and that is especially true for your nonprofit’s donation pages. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report.

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Must-Read Reports for Nonprofits

Nonprofit Tech for Good

The nine reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. As the reports come in, I’ll organize them by continent. For Nonprofits in the United States: 1) 2012 eNonprofit Benchmarks Study :: Download.

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Online Marketing Benchmark Study for Nonprofits — Webinar Series

Tech Soup

The 2013 Online Marketing Benchmark Study. Find out how your organization compares to its peers in online fundraising, if your organization is doing everything it should online, and if your fundraising programs are performing as well as they should. To get where you want to be, you need to know where you are today.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012. percent to 4.5

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