Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). 3. Metrics with video are hard and is probably one thing holding back investment. Is your organization using video and getting results?

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Benchmark Video Practice Measure 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Who or what are you going to compare your results to? Step 5: Define your metrics. ” KPIs are simply data points for charting progress towards results.

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Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. Don’t be a #hashtag #spammer.

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Twitter Practice Social Media Nonprofit 349

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

sgEngage

MAY 30, 2024

For example, organizations might still use in-person meetings as a key metric for gift officers despite communication preferences and habits changing so dramatically post-2020. You’ll need to not only collect it to measure progress and discuss performance but also to establish benchmarks for future reference and growth.

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Retention Management Tips Nonprofit 82

sgEngage

JANUARY 16, 2024

Send Handwritten Letters First, Not Emails Email is faster and can return instant results, but old-fashioned handwritten letters give that personal touch. Individual P2P fundraisers often have great results making their initial requests via handwritten note, even if they’re participating in an online fundraiser.

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Effective Tips Fundraising Blackbaud 75

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

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ROI Storytelling Measure Story 67

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Q: What should my organization be tracking?

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Metrics Facebook Question Benchmark 64

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. This data is important for donors to access for tax purposes.

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Classy

JULY 28, 2021

Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. Optimize My Donation Page.

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NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

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Metrics Benchmark Rate Newsletter 55

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. However, keep in mind that it’s a less straightforward metric in the case of capital campaigns than it is for annual campaigns you might host.

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Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

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DNL OmniMedia

FEBRUARY 11, 2021

This has resulted in Blackbaud Fundraiser Performance Management (FPM), a CRM overlay that empowers major gifts officers to successfully manage relationships with prospects and raise gifts. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

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Givinga

FEBRUARY 26, 2019

Donation Tracking and Impact Reporting. Otherwise, your positive impact can’t be tracked back to profits or business improvement. How Donation Tracking and Impact Reporting Affect Profits. A custom platform will almost always include tracking and reporting tools like the ones described above.

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Profit Software Benchmark Student 45

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Identify and track key performance indicators. A few effective metrics to track include: Donor retention rate.

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Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. What are the results? Helps us move away from tool driven decisions to results. Is it worth it?

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Nonprofits Source

OCTOBER 4, 2023

These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

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Software Business Guide Companies 52

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. The results consisted of over 3000 paid event registrants and $10,000.00

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Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! The device syncs with my apps that help me track my miles and meals while the FitBit itself tracks my activity level, steps, and my sleeping patterns. So why not think of your event metrics as your own personal P2P FitBit?

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Fundraising Benchmark Metrics Blackbaud 37

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

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Benchmark Convio Studies Marketing 31

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. And it’s still hard to carve out time for tracking. Turns out, change happens when you’re paying close attention to results. We have always done this by tracking policy outcomes and media coverage.

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Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

B0nus Insight: Linking Social Media Results to Job Performance. Senior leadership suggested linking results to staff job performance. The chart above is a small example of how GRIST tracked its results on a campaign against staff investment. What’s needed for improvement? Picking A Social Media Measurement Pilot.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Good for you! Great work. The tips below are for you.

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Social Media Media Tips Social 98

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

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Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Some takeaways about measurement and ROI: Need to incorporate tracking of how many people that you involved in engaging conversations via social media become donors. The twitter feedback was very positive.

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NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

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Metrics Fundraising Retention ROI 87

Connection Cafe

APRIL 26, 2018

Higher Education Leaders Discuss 2017 Higher Education Charitable Giving Results. James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. James Wiley: We are seeing a lot of institutions use reports like these to benchmark for their institution. What’s Next?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 For nonprofits, that tracking donations from social media engagement.

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Public Metrics ROI Chapter 50