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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

This week’s sixth and final topic: mobile messaging. What is mobile messaging? Many of us know mobile messaging as texting , or if we’ve been using it long enough, as SMS (short messaging service) and MMS (multimedia messaging service.) Why should nonprofits use mobile messaging? Fundraising.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. The nonprofit receives the donation sometime later from the Mobile Giving Foundation , which means the donation isn’t instantaneous.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

This evolution has been driven by several factors: The need for increased engagement A more personalized approach to connecting with donors The popularity of activity trackers, such as Fitbit and Apple Watch And you cannot underestimate the importance of mobile fundraising. About 28% of online contributions are made from a cell phone.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” This volume makes it clear that optimizing for mobile isn’t a nice-to-have, it’s a need-to-have.

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5 Ways Nonprofits Can Harness Mobile Technology In 2018

Everyaction

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones. Mobile users, however, had just an 8% conversion rate.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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