M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. About half of M+R Benchmarks participants reported working with social media influencers in 2023.
M+R
MARCH 11, 2024
3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting! Have a question?
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NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Capture more info during event registrations. The point is to get creative in how you capture info about your supporters.
Forum One
MARCH 20, 2023
It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. Enter the service blueprint! RSVP today as space is limited!
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Steer clear of info@ABC.org.
Get Fully Funded
MAY 16, 2022
There’s your benchmark for figuring out how YOUR monthly giving program is doing. They find that a lot of their monthly donors give $24 to pay for 2 days of care (and that’s right in line with Erica’s benchmarks). For animal causes it’s about $22. If your donors aren’t giving that much on average, maybe it’s time to upgrade them.
Care2
DECEMBER 8, 2008
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Click here to watch the replay.
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