Nonprofit Tech for Good
MAY 7, 2024
Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [
M+R
JUNE 5, 2023
Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?
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Neon CRM
AUGUST 24, 2023
This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.
M+R
AUGUST 14, 2023
Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so!
Nonprofit Tech for Good
MAY 5, 2022
Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Fundraising expense is one place where this manifests.
EveryAction
OCTOBER 26, 2022
Is there something you can do now to influence their end of year gift? M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. or “MAKE YOUR DONATION BEFORE MIDNIGHT.”.
EveryAction
JANUARY 11, 2023
Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. Establishing that relationship between your volunteer and the lawmaker will be at the core of your ability to influence that lawmaker in the future. Let’s get started.
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