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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! billion by 2025.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Analyze the stats of previous emails. How much the event raised that year. Including last year’s gift amount.

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Best Tips to Rock your Online Presence

Care2

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%).

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. How can Google Analytics reports data help improve your Web site's performance.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you have lots of events to report on, you’re doing too many events! Lots of stats and facts. Use headlines to let the reader know what to expect in each section. ” Measuring success While there may be some national benchmarks for some of these numbers, the smartest thing you can do is measure against yourself.

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

According to a benchmark report , the average one-time email gift is $87! A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. Is your audience most receptive to certain headlines or promotional offers? Do you notice a pattern?

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

It’s incredibly important- Saying Thank You Like You Mean It - and it’s reported to be indicative of a donor’s willingness to give again. According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing. Curious about what other findings are reported in the study?

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