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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Analyze the stats of previous emails. How much the event raised that year. Including last year’s gift amount.

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Best Tips to Rock your Online Presence

Care2

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). topic, draft headline, and bulleted ideas to expand on.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Act 2: Selecting An Analytics Tool There are a number of web analytics software tools available ranging from simple web counters, web hosting stat tools and more powerful (and expensive) software packages. What is your benchmark? GA, and stats in general, also kind of serve as a basic feedback tool. And, is it enough?

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Lots of stats and facts. Use headlines to let the reader know what to expect in each section. ” Measuring success While there may be some national benchmarks for some of these numbers, the smartest thing you can do is measure against yourself. Don’t let a story go on and on. Keep it short, crisp, and to the point.

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) February 6, 2009 | Robin Reed Thanks Daniel.

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

According to a benchmark report , the average one-time email gift is $87! Is your audience most receptive to certain headlines or promotional offers? 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. Do you notice a pattern? At the end of the day marketing is all trial and error, testing and comparing.

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