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New Google and Yahoo Standards for Email

M+R

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Email Authentication The requirements Google and Yahoo laid out fall into three major categories.

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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

On DSPs especially (Viant, Yahoo, The Trade Desk), we bid on ad spots based on the max cost you’re willing to pay. Google Ads, Meta, etc.), During these high-competition moments, it’s important to monitor pacing closely — if you’re pacing behind, this could easily be the reason why.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Email service providers like Google and Yahoo!, Great news, right?

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Nonprofit Growing Pains. Dealing with Change.

Care2

Google’s decision to close Reader’s sharing features to cajole people into using Google+ got me thinking about this. Many people who have invested time cultivating community on Reader feel that Google doesn’t care about their needs and should have been more transparent about the changes.

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most. Email Traffic.

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Introducing the 2021 Classy Awards Leadership Council

Classy

Previously oversaw The Trevor Project’s crisis services program, when chat and text services expanded to 24/7 for the first time in the organization’s history, and oversaw the operations portfolio when Trevor launched an artificial intelligence partnership with Google . Sharon Russell. Vice President, Finance and Donor Development.

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Storytelling Through Paid Advertising

NTEN

While devotedly pouring over websites dedicated to votive candles and stationary, googling " decoupage ", and researching charities for our registry, I was stopped in my tracks by a striking banner ad. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. Here's the rundown: Yahoo!