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26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

2019 Global NGO Technology Report :: Download. 2019 World Giving Index :: Download. 2018 Global Trends in Giving Report :: Download. The Act of Giving Report :: Download. Volunteer Management Progress Report :: Download. 2020 Nonprofit Communications Trends Report :: Download. Women Give 2020 :: Download.

Research 332
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Crafting a Member Newsletter Worth Reading: Tips and Content Ideas

Neon CRM

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. In fact, 90% of Americans are subscribed to at least one newsletter—most of them (74%) receive newsletters from between 1 and 10 entities. What’s the Point of a Member Newsletter?

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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 278
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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. M+R Benchmarks Report. Newsletter sent every Monday morning to all subscribers. Using the “Segment” function in your email marketing service, resend your Newsletter on Thursday afternoon to unopens.

Trend 308
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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . Download the full report today… 2011 Online Giving Report. Non-December Surges.

Online 221
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Benchmarks for Reaching and Connecting with Millennials

Tech Soup

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. newsletter sign-up, resource download, donation). Engagement rate (webinar registrations, donations, downloads). Conversion rate (e.g., Natural search, email, etc.).

Metrics 75