Nonprofit Tech for Good

JULY 4, 2023

Website Design 94% of consumers/donors say that their first impression of a brand is based on its website’s design. [ M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] Average online gift and mobile giving.

Statistics 245

Statistics Websites Benchmark Drupal 245

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 1% via text message ( Global Trends in Giving Report ). The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). The average online gift in 2018 was $96.40

Stats 279

Stats Social Media NGO Media 279

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Online donors most trust the.org (72%),edu (7%), and.ngo (6%) domains. 45% of donors give to NPOS and NGOs located outside of their country of residence. billion by 2020. Android Pay.

Trend 272

Trend Communication United States Online 272

Qgiv

OCTOBER 3, 2023

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors! billion for nonprofits alone.

Trend 52

Trend Giving Social Media Gift 52

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

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Practice Donation Paypal Badge 363

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

New Zealand 216

New Zealand United Kingdom Communication Practice 216

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

MAY 20, 2024

Enter Bloomerang Membership Management , a feature-rich add-on that merges donor and membership data seamlessly, helping you create a holistic engagement strategy. Maximize engagement by unifying donor and membership data Struggling to engage supporters across multiple platforms? You’re not alone.

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Management Profile Analytics Track 116

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Donors and nonprofits love monthly giving.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 100

Online Fundraising Benchmark Adwords 100

M+R

FEBRUARY 11, 2024

Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start). Before we take a look at some of those examples, we also saw great results from the opposite approach: using plain text appeals with personal language to connect to donors.

email 111

email Campaign New York City Photography 111

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Determine the capacity to give of your donors and funders.

Action 75

Action Report Practice Fundraising 75

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. That brings a glimmer of good news.

Trend 52

Trend Podcast Retention Nonprofit 52

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. Donors’ giving patterns evolve in response to changes in economic and social forces,” said Una Osili, Ph.D., 6 Trends in Fundraising Since 2015. Giving trends up, consistently. The average donor age in the U.S.

Stats 96

Stats Trend Mail Fundraising 96

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Use this as an opportunity to retain and upsell existing donors! Alras Digital.

Communication 130

Communication Practice Program Instruction 130

Nonprofit Tech for Good

MARCH 20, 2018

At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn’t think it would take this long. Source: Benchmarks. Source: Global Trends in Giving Report. Source: Network for Good.

Stats 226

Stats Online San Francisco Fundraising 226

Allegiance Group

JUNE 4, 2024

They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. One piece of data taken alone doesn’t tell the whole story.

Metrics 52

Metrics Track Data Question 52

M+R

DECEMBER 1, 2023

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. Many donors give late in the day. There’s a growing trend in town: Black Friday lasts all week, Cyber Monday lasts all month, capitalism is forever.

Giving 97

Giving New York City Channel Trend 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement. Hold a fundraising event.

Donor 106

Donor Online Fundraising Social Media 106

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors.

Hype 52

Hype Research Marketing Benchmark 52

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. We’re hungry for data now. . Fewer gifts, higher averages!

Fundraising 109

Fundraising Gift Sample Benchmark 109

Nonprofit Tech for Good

JUNE 1, 2021

5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. It is becoming more difficult for nonprofits to reach the Inboxes of their supporters and donors. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

email 333

email Marketing Data Digital 333

Candid

FEBRUARY 27, 2024

Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result. If you don’t have access to external benchmarks, another approach is to compare your own organization’s results over time. Is a 4 on a 5-point scale typical or superlative?

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Rate Survey Nonprofit Sample 128

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 341

Practice Online Fundraising Nonprofit 341

NetWits

MARCH 18, 2009

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors.

Analysis 100

Analysis Benchmark Internet Giving 100

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Download the full Blackbaud Peer-to-Peer Benchmark Report today. This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022.

Blackbaud 83

Blackbaud Report Fundraising Benchmark 83

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Nonprofit Tech for Good

NOVEMBER 22, 2016

Social media has been such a phenomenon that it has distracted many nonprofits away from using email to engage their donors and supporters and recent data has revealed that was a mistake. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ).

Technology 100

Technology Trend Social Media United States 100

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. As monthly giving typically increases a donor’s lifetime value, this positive trend is very good news for the nonprofit sector and the causes being served. For a summary of trends seen in the benchmark, watch my video here.

Benchmark 48

Benchmark Convio Studies Summary 48

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. Positive news about your mission and programs.

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Twitter Practice Social Media Nonprofit 343

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Donors respond to need. Tracking new giving trends. Charitable giving in a recession is no different. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52