article thumbnail

‘The Nonprofit Email Report’ Evaluated Thousands of Email Campaigns: Here’s What You Need to Know

NonProfit PRO

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

We recommend running your campaign for at least a week to get sufficient data before analyzing performance. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 267
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year.

article thumbnail

An Evolution of Evaluation in Grantmaking With a Participatory Lens

sgEngage

Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. On its face, evaluation seems like a neutral activity, designed to help us understand what’s happened, and to change course where needed. Who owns the information collected?

article thumbnail

For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

article thumbnail

Data to support the relentless pursuit of racial equity 

Candid

Based on Candid data processed as of October 2023, approximately 78,133 grants valued at $16.8 My many years of experience collecting and analyzing data as an evaluator naturally lead me to ask: What has been the measurable impact of this important shift? billion have been awarded to advance racial equity since 2020.

Data 59
article thumbnail

Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.