Benchmark Comparison Rate Trend 
sgEngage
MARCH 8, 2024
The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Unsubscribe rates did not change much. We look forward to this report every year.
M+R
APRIL 16, 2024
Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4.
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M+R
FEBRUARY 4, 2021
We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . And boy, were there some outliers this year. On to the goods! .
sgEngage
APRIL 12, 2011
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Read the entire report to learn more about global trends.
NonProfit Hub
JUNE 8, 2016
Craver : Year after year for the past decade, donor retention rates have been sinking. Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value. Multiple Year Retention Rate : Same as above, but by tracking these year-by-year you can spot trends, problems and opportunities.
Connection Cafe
JULY 22, 2013
To establish benchmarks for measuring success of our design efforts. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. People who leave the site (bounce rate). To understand how visitors interact with the site.
Neon CRM
JULY 19, 2023
Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.
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