Benchmark Channel Comparison Rate 
The Storytelling Non-profit
JANUARY 24, 2022
Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. We’ll use sharing a story in social media posts as our example.
M+R
FEBRUARY 4, 2021
We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). SMS was 2020’s hottest not-so-new channel. On to the goods! .
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Neon CRM
MAY 18, 2023
Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints.
Neon CRM
JUNE 2, 2023
While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents. Email open rates, social media followers, and website visits are great starting points, but there are deeper metrics that will help you understand your constituents.
Neon CRM
MAY 31, 2023
Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? 7 min read Read Now 2.
Connection Cafe
JULY 6, 2017
These organizations participate in a donorCentrics Internet Benchmarking Group. By comparison, only 29% of online only donors were 65 or older while 58% of offline only donors are represented in these age brackets. This tends to skew income comparisons with older donors across giving channels. million donors.
Connection Cafe
JULY 17, 2018
donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?
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