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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. Twitter is not for every nonprofit. If your nonprofit has a Twitterer on staff, then set them free to tweet.

Twitter 355
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2011 Non-profit Social Networking Survey

NetWits

There’s always great information in the newsletter, but this time around I’m particularly excited because the focus is social networking for non-profits (something that, if you read this blog regularly, you know I’m very passionate about) and the 2011 Social Networking Survey.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, Allison Fine and I, along with colleagues Danielle Bridiga and Marc Sirkin gave a Care 2 Webinar on the Networked Nonprofit. Here’s a link to a summary and the recording over at the Care 2 Frogloop blog. The above visual is a social network. Each dot represents a person or in network jargon, a node.

Analysis 104
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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103
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11 Must-Know Stats About How NGOs Worldwide Use Internet Technology

Nonprofit Tech for Good

One of the primary goal of this research was to provide a set of online technology benchmarks for NGOs worldwide. Benchmarks by continent are detailed in the report , but the global findings also serve as realistic, achievable online technology benchmarks for NGOs worldwide that currently utilize the Internet on a regular basis.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective.

Metrics 97
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27 Stats About How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 38% regularly publish a blog. 72% have a Twitter Profile. 52% have used social media to report live.