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The 5 Ways Your Nonprofit’s Website Generates Traffic

TechImpact

Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. Social media is a less used, but no less important, means of generating web traffic. Does the phrase “Can you Xerox that document for me?” come to mind? Social media.

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Question-first Nonprofit Quora Strategy: 7 Ideas to Boost Awareness

Whole Whale

This can be anything from an impact story about a client or volunteer all the way to discussing important industry trends, events or research findings that benefit those in need. Launch Polls & Surveys Start generating data by asking questions!

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How Event Marketing Can Optimize B2B Sales

AccelEvents

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Middle of Funnel Events.

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3 Ways Nonprofits Should Utilize Video

TechImpact

More effectively raise awareness. Generate some interest in your nonprofit by creating a light hearted or fun video. Although your nonprofit is likely tackling a serious social issue, or working to change the fortunes of an entire demographic, filming a video that resonates on a humorous level never hurt anyone.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Typically, marketing research relies on third-party data to help you understand broader, industry-wide patterns and capture audiences you don’t currently serve.

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Should I Sponsor a Virtual Event?

AccelEvents

The opportunity to grow brand awareness, generate and capture leads, and to convert sales is almost always worth the initial investment. . They are industry-specific or speak to a particular type of person. . Or if you are in the wellness industry, sponsoring a health and fitness virtual trade show would be on-brand. .

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors.

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