Care2

MAY 22, 2008

I had the opportunity to attend Marketing Sherpas landing page optimization certification course and I think the methodology applies easily to the work we do in the nonprofit world. But the key take-away from the Marketing Sherpa course was to never rely on instinct alone. Instead, test everything!

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

SEPTEMBER 4, 2007

A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. 60) Search « Get a Google Earth Pro License for Free! I have a couple of resources to share, related to Marla Nobles comments.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

FEBRUARY 8, 2009

Twestival’s viral success stems from providing a basic set of guidelines listed on the Twestival website and encouraging people to create their own events, secure local sponsors, prizes and of course coordinate their own online media outreach. 2 Comments | by Share Article in Online Fundraising , Social Networking , Trends , Web 2.0

Social Media 28

Social Media Charity Raise Advocacy 28

CauseVox

OCTOBER 11, 2021

For example, Woven Health typically has their annual award ceremony in November, kicking off the giving season. Woven Health Clinic is on their third year of hosting an awards ceremony fundraiser, but this year they did things a bit differently – they went virtual. Do you need a new navigation or menu item for this campaign?

Guide 73

Guide Giving Campaign Social Media 73

Care2

AUGUST 17, 2007

A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. 60) Search « Get a Google Earth Pro License for Free! I have a couple of resources to share, related to Marla Nobles comments.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

NOVEMBER 17, 2006

If you read the title of this blog and thought to yourself, "of course," you probably arent alone. 60) Search « How can nonprofits make money off of this? Friday, November 17, 2006 at 11:17AM | by Jordan Wait Source: Knight Brothers 21st Century News Challenge Web site.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

MARCH 26, 2009

“Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.” ” The study also showed that while year-over-year growth remains positive, the rate of growth is slowing down, which is inevitable.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 16, 2008

If you are carrying a lot of inactive addresses the average value will of course be lower. The amount of money you are willing to spend to acquire an online supporter should be determined by the value that your organization will receive from that supporter (and permission to send messages to him/her, of course).

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

If you are carrying a lot of inactive addresses the average value will of course be lower. The amount of money you are willing to spend to acquire an online supporter should be determined by the value that your organization will receive from that supporter (and permission to send messages to him/her, of course).

Advocacy 44

Advocacy Social Media email Online 44

Bloomerang

SEPTEMBER 12, 2021

And so I’m also the creator of an online course called the Marketing Anatomy of a Growing Nonprofit where we bring together all of our knowledge in this space to eight modules to really give you the full training that you need to be successful. Like I mentioned, we developed this course based on this framework.

Results 85

Results Video Donation Fundraising 85

Care2

NOVEMBER 25, 2007

The effectiveness of celebrities is of course dependent on a nonprofits communications and marketing strategy. 60) Search « Seats Still Available for the Internet Advocacy Roundtable | Main | New Trend Emerging in Deceptive List Growth? Its also dependant on timing.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

MARCH 4, 2008

Of course, we had no budget for this. 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

Of course, we had no budget for this. 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

YouTube 41

YouTube Generation Video Social Media 41

Care2

JULY 10, 2007

And, of course, we must listen, listen, listen and adjust our communications appropriately as we receive answers. 60) Search « A. We begin with basic questions to engage the individual – What’s your name? What’s your sign? Can I have your number? So, what does this mean to direct marketing and online organizing?

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JUNE 13, 2007

A One Planet Life Of course, we couldnt do a post on the power of video-sharing sites without doing a little shameless self-promotion and linking our "A One Planet Life" video. Why Your Nonprofit Should Use Videoblogs This article from Wild Apricot explains how video blogigng (or vlogging) can be a great tool for your nonprofit.

Vlog 28

Vlog Video Social Media Resource 28

Care2

FEBRUARY 7, 2009

Reader Comments (6) One of the challenges is of course creativity. 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 Conference to discuss the importance of incorporating Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

DECEMBER 4, 2007

It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

JUNE 13, 2009

This is, of course, only anecdotal, but were seeing some of our advocacy clients like Equality California get real value from the FB communities. 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? Thanks for sharing.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

SEPTEMBER 14, 2007

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). 60) Search « Would you like a share of $5 million? How about Digg ?

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). 60) Search « Would you like a share of $5 million? How about Digg ?

Consultant 31

Consultant Social Media Myspace Advocacy 31

Care2

FEBRUARY 25, 2008

And of course each individual donor who contributed during the challenge allowed even more precious funds to come in for the kids. Then during the course of the promotion, they could continue to post messages on the progress toward the goal and the benefits that the funds will deliver.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

And of course each individual donor who contributed during the challenge allowed even more precious funds to come in for the kids. Then during the course of the promotion, they could continue to post messages on the progress toward the goal and the benefits that the funds will deliver.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

MAY 29, 2009

Do I think that Social Media and online marketing is the future, of course! 60) Search « Is Direct Mail Dying or Dead? Not every fundraiser has a need to saturate everyone, but local non profits can derive value from this tool. But, there still is a place in the world for tangible items in the mailbox. Thanks for listening.

Mail 34

Mail Social Media Online Advocacy 34

Care2

AUGUST 7, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

NOVEMBER 15, 2007

So its not really the medium itself that enables these successes -- its really all of the media buzz that a creative idea gets, which then of course reinforces the fundraising success. Sounds kind of like traditional PR tactics, nest-ce pas? However, these sorts of successes are difficult to replicate.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

So its not really the medium itself that enables these successes -- its really all of the media buzz that a creative idea gets, which then of course reinforces the fundraising success. Sounds kind of like traditional PR tactics, nest-ce pas? However, these sorts of successes are difficult to replicate.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 27, 2009

Of course one of the biggest returns is brand visibility. Nonprofit: Monique shared a case study for a nonprofit called the Rasmuson Family Foundation, one of the largest foundations in the US, around increasing awareness of their Artists’ Award program. Have a lot of additional resources here: [link] and of course on my blog.

Social Media 59

Social Media ROI Media Social 59

Care2

APRIL 17, 2008

Of course, it all depends on the management of the program, the alignment of goals and outreach technology to the audience (as noted above!), Of course, that doesnt mean social networking is a great place for fundraising. Peoples behavior and their stated preferences dont always line up. The limits of survey research.)

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

Of course, it all depends on the management of the program, the alignment of goals and outreach technology to the audience (as noted above!), Of course, that doesnt mean social networking is a great place for fundraising. Peoples behavior and their stated preferences dont always line up. The limits of survey research.)

Social Network 28

Social Network Social Media Network Donor 28

Care2

FEBRUARY 3, 2009

Not counting staff time, of course. 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Google 37

Google Grant Social Media Adwords 37

Care2

FEBRUARY 3, 2009

Of course as the Web 2.0 You can make it exponentially better if you build a ning type community where members share shopping experiences, "best deals" discount codes, etc and vie for a "most prolific shopper" award badge they can put on their profile. world evolves that could change.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

MAY 4, 2007

YPAC is an umbrella group formed by the Forum for Youth Investment , Mobilize.org and a few organizations who won Capitol Advantages Youth Civic Engagement Award in 2004. In a sense, YPAC is taking a play right out of Care2s playbook - you know, aggregating a single audience for multiple nonprofits.

Case Study 28

Case Study Policy Advocacy Collaboration 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. Well, that award goes to you dear readers who are willing to contribute your thoughts and provide insights. Setting the goal is step 1, but of course a strategy is needed. My blog is worth $314,448.78. Cost (what!).

Reflection 50

Reflection Measure Technorati ROI 50

Care2

JUNE 1, 2009

August 20, 2009 | alan gerstle Of course direct mail is not dead. 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? General Motors was not dead 30 years ago (approx.) when Toyota built its first car that was 20 years ahead of GM at the time.

Mail 47

Mail Social Media Online Advocacy 47

Care2

JUNE 29, 2009

However, nonprofits can battle the economic slowdown by staying focused on growing their online fundraising programs and lists (taking churn rates into account), and of course by utilizing a multi-channel approach to integrate offline and online fundraising campaigns. But obviously the struggling economy is impacting fundraising.

Social Media 31

Social Media Advocacy Fundraising Online 31