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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on selling – Judge ads by sales results, not awards. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59
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Case Study: The Neverending Data Story

NTEN

We awarded a total of $17 million in education grants in 2010. As Project Manager in the Tides Impact and Innovation department, Irene Kao develops and coordinates strategic initiatives and partnerships, fundraises, and supports business and product development. Where did those grants go?

professionals

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Announcing the 2015 Award Winners!

NTEN

Every year at NTC, we announce all kinds of award winners. First up, a round of applause for the winner of the sixth annual Care2 Impact Prize, which recognizes a campaign or initiative in the nonprofit sector that has made an outstanding impact on the field of online advocacy, online fundraising, or both.

Award 36
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What To Do When One In-Person Event Accounts For All Of Your Fundraising Revenue

Kindful

Nearly a year after the pandemic hit, nonprofits across the country are getting used to fundraising in new ways. While some have found quick success, however, others are struggling to make up fundraising revenue that came from in-person events they can no longer hold. Diversify your fundraising. Defining the major donor journey.

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A Guide to bbcon 2021 Virtual for Nonprofits

sgEngage

To learn fundraising and marketing best practices… . Tom will analyze demographic, fundraising and finisher data from the virtual Virgin Money London Marathon which has been awarded the Guinness World Records title for most users to run a remote marathon in 24 hours. . To learn about analytics… .

Virtual 103
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Philanthropy during COVID-19 in Brazil 

Candid

The following case study from Brazil reveals how the social sector responded and adapted to the challenges and opportunities created by COVID-19. . Innovative technologies helped mobilize fundraising campaigns and increase donations to support these efforts.

Brazil 98
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Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) By 10:30 a.m.