Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? when Kathy’s had her second cup and is dying to find the right Facebook article to forward off to her dedicated crew of colleagues who rely on Kathy for the perfect morning meme or share-worthy article.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Social Media Organization Media Fundraising 238

Kindful

APRIL 5, 2021

Video is beneficial in demonstrating the impact your organization has on the community. Having a mission-focused nonprofit video can help boost donor giving and volunteer involvement. Clear messaging makes a successful nonprofit video. With a goal in mind, you can begin to build your nonprofit video. Call-to-action video.

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TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there.

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Greater Giving

FEBRUARY 25, 2021

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Awareness Video. The Brand Story.

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AccelEvents

JUNE 29, 2020

Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.

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Virtual Product Video Tools 97

Whole Whale

OCTOBER 26, 2023

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. As a nonprofit, you likely want to tap into this trend to raise awareness and engage new audiences. But creating a high volume of quality short videos can be time-consuming. Here is a look at a customized video layout we created.

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Achieve

AUGUST 12, 2021

Share an on-the-ground perspective of your work. Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Add a visual element with images and videos. Emphasizing the cause requires you to: .

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog.

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Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? when Kathy’s had her second cup and is dying to find the right Facebook article to forward off to her dedicated crew of colleagues who rely on Kathy for the perfect morning meme or share-worthy article.

Content 156

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Association TV

NOVEMBER 30, 2021

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. You have a dedicated audience who look to you for content. That’s great!

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Byte Technology

FEBRUARY 9, 2017

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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Tech Soup

SEPTEMBER 4, 2014

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos.

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Candid

MARCH 14, 2024

At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). We highlight trends in the sector, drill down into nonprofit data, offer tips for fundraising and grantwriting, and share free resources.

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Social Media Content Create Media 98

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

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Bloomerang

JUNE 3, 2024

As a result, it means they have to genuinely engage their audiences. User-generated content (UGC) is a powerful approach for nonprofits to engage meaningfully with their audiences. This type of content can be anything from blog posts to social media images and videos.

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Generation Content Nonprofit Social Media 64

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. The goal is to move your position forward while engaging your supporter audience.

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Nonprofit Tech for Good

MAY 8, 2020

As we grow older, storytelling is the means by which we engage with our friends and family to create shared understanding, and eventually with our employers and workmates to establish alignment around a mission. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Lack of visibility online.

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Global Giving

APRIL 10, 2020

I have a confession: I have a crush on Zoom, the video conferencing platform. If you are suddenly tasked with turning an event into a webinar, these nonprofit video conferencing tips are for you. Here are my top six tips for Zoom (or your favorite video conferencing platform): 1. Practice and prepare.

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Video Tips Slides Script 98

AccelEvents

JUNE 29, 2020

Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.

Virtual 52

Virtual Product Video Tools 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. .

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NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. Firstly, why are you making it?

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Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? 2) A video network for collaborative creativity.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

These strategies should include a variety of tactics for recognizing and sharing insights with your corporate partners. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. 4) Encourage your existing members to share their experiences. 6) Use video and live streaming for storytelling.

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Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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AccelEvents

JANUARY 23, 2022

If you are new to the virtual and or hybrid event video world, you might be confused and apprehensive about the many different types of event video options you can choose from. Should you shoot video ahead of time or let speakers potentially go off-script with live video? Intro to Event Video. Pre-recorded video.

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Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Engagement. Transparency.

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Social Media Media Guide Social 52

Bloomerang

JANUARY 21, 2022

In today’s media environment where and how you communicate to your audiences is always changing. Partner with Businesses to Achieve Shared Goals. Video Has to Be a Part of Your Marketing Mix. And creating compelling videos doesn’t have to be expensive. Ideally you can use a video production service in your community.

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Qgiv

MAY 5, 2021

Back then, if we wanted to create a video to share with our supporters, it was a big deal. It couldn’t be done without professional (and expensive) camera equipment —and a tech-savvy cameraperson and editor to boot—so we had to pick our video topics wisely. 15 Types of Nonprofit Videos to Help You Connect with Supporters.

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ASU Lodestar Center

DECEMBER 5, 2017

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Know Your Goals.

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Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

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Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. Launch a Storytelling Campaign Studies have proven that storytelling is much more effective than fact-sharing alone. The easier it is to share, the more likely people are to do it. That’s a lot of eyes!

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