Remove Audience Remove Measure Remove Sponsor Remove Twitter
article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Investigate how well your audiences perform. Are your conversion rates different for different audiences? Perhaps it’s Facebook, Twitter or LinkedIn, or your website. Source (utm_source).

Donor 285
article thumbnail

How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. 7) Measure your social media engagement. You can also use the data to measure your progress against your goals. on LinkedIn.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

#kantersea: Data, Transparency, and Measurement In Seattle

Beth's Blog: How Nonprofits Can Use Social Media

They crowdsourced questions that we discussed and then we opened it up for audience q/a. “Is measuring data about proving it or improving it?” Advice for Nonprofits To Get Started with Measurement. “If you’re just starting with measurement, start with an easy win.” KanterSEA. —

Seattle 98
article thumbnail

8 Common Mistakes When Running Virtual Events and How to Avoid Them

AccelEvents

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 98
article thumbnail

Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81
article thumbnail

Guide to Marketing Virtual Events

AccelEvents

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 95
article thumbnail

Experiential Marketing Through Virtual Events

AccelEvents

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . The goal must make sense to a wide number of people.

Virtual 97