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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

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Announcing Measuring the Networked Nonprofit Book

Beth's Blog: How Nonprofits Can Use Social Media

Keo Savon, the young Cambodian woman supported by Measuring Networked Nonprofit book royalties. My family is sponsoring Keo Savon , who we met this summer in Cambodia. I could not have written this book alone, especially as a reformed measurement phobic. Buy a Copy of the Measuring the Networked Nonprofit.

Measure 109
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#kantersea: Data, Transparency, and Measurement In Seattle

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Zan McColloch-Lussier and Peter Drury managing the back channel, the Twitter was rich with almost 1,000 tweets and the hashtag #kantersea trended locally. I pulled together a curated collection of the best tweets on storify , but here are a few tweets that resonated. “Is measuring data about proving it or improving it?”

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. Receiving that small gift—along with annual updates on how “their” animal is doing—is measurable, touchable, huggable proof that an annual subscription is a big deal.

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

7) Measure your social media engagement. You can also use the data to measure your progress against your goals. If you’re doing this, make sure to measure the clickthrough rate. on Twitter and $5.26 The first thing that you’ll need to do is decide what type of social media platform you want to target. Source: Dreamgrow.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How to keep growing your donor acquisition. Source (utm_source).

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8 Common Mistakes When Running Virtual Events and How to Avoid Them

AccelEvents

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Social media participation via Twitter or Facebook. Choosing the Wrong Sponsors. Sponsors often play a large role in the success of any event.

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