Bloomerang

NOVEMBER 28, 2023

The answer lies in the power of storytelling. Stories have a unique capability to connect deeply with people. Pattern recognition: A storytelling superpower Our brains are wired to recognize patterns. Amplify impact through storytelling Storytelling in fundraising isn’t just about what you tell; it’s about how you tell it.

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sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. In fact, storytelling encompasses blog writing, advertising, and stewardship efforts. There are several ways to hone your storytelling craft. Seek inspiration from real storytellers.

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This storytelling framework asks you to answer three basic questions: Story of Self: Why have you been called to serve?

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Achieve

MARCH 18, 2024

Whether it’s an emailed donation appeal, social media post, or old-school flyer on a bulletin board, the best nonprofit communications help your audience relate to and position themselves within your mission’s story. Why Does Storytelling Matter for Grant Writers? Effective storytelling keeps things balanced and tangible.

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Candid

JUNE 5, 2024

In the nonprofit context, Instructional Design helps you ensure that the educational materials you create are not just informative but also closely aligned with your organizational goals and the specific challenges you and your stakeholders face. Start by identifying your audience and their needs. Use digital storytelling techniques.

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Nonprofit Tech for Good

JANUARY 29, 2024

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Ready to meet (and exceed) your 2024 fundraising goals?

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

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sgEngage

JULY 20, 2023

Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. Your role as a grantmaker could involve providing guidance on ethical and trauma-informed storytelling practices , ensuring that an individual’s story is shared with dignity and respect.

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Greater Giving

MARCH 16, 2023

One way to differentiate your organization and drive greater giving is through the power of storytelling. Storytelling in Fundraising is a powerful tool that can help nonprofits connect with donors, inspire action, and create meaningful impact. People connect with stories that are relatable and personal. Make it Easy to Donate.

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ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Through stories, people can speak out their minds, share wisdom, and pass information to others. Know Your Goals. The first step of generating a good story is to articulate your goals.

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Qgiv

APRIL 13, 2021

Keep reading to learn how your nonprofit can use social media to drive people to your donation form! Social media is an incredibly valuable tool to get in front of your audience and educate them about your organization. The same content goals exist for nonprofits! Pandemic shutdowns placed limitations on in-person fundraising.

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Neon CRM

JULY 13, 2023

More people are giving, volunteering, and being inspired to participate than ever before. Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. Launch a Storytelling Campaign Studies have proven that storytelling is much more effective than fact-sharing alone.

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EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) At the end of the day, this kind of peer-to-peer connection is a helpful way to amplify your goal on a day saturated with communications!

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . As of 2019, 90.4%

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Qgiv

APRIL 22, 2024

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. However, marketing for nonprofits can come with its difficulties.

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Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. By following these suggestions during your planning process, you’ll be better prepared to drive awareness and make meaningful change at a local, national, or global level: Set clear campaign goals and identify a timeline.

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The Storytelling Non-profit

JANUARY 12, 2022

Storytelling is an invaluable tool for non-profits. Telling great stories helps your non-profit get its message out into the world, connect with new audiences and motivate people to take action like making a donation. What is storytelling? I want to take a minute to differentiate story from storytelling.

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The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause.

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Forum One

MARCH 23, 2021

Navigation is what people do.” So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Business goals : What problem are you trying to solve? What issues do they have?

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Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. People act on emotion !

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Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals. Larger, multichannel campaigns can feel overwhelming, and it’s easy to stray from your initial goals.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

People expect a modern and straightforward donation process that mimics a checkout page like those of our favorite e-commerce brands. Put your creativity to work and decide which campaign type makes the most sense for your goals. Nailing down the “why” behind this year’s fundraising goals. Building your campaign layout.

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Bloomerang

JULY 20, 2021

Step 1: Consider your goals. When thinking about your goals, ask yourself these questions: Are you hoping to raise money? . Step 2: Consider your audience. In order to start to pin down who your target audience is and what may appeal to them, ask yourself these questions: Will guests be bringing coworkers, partners, or families?

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Bloomerang

MAY 4, 2021

This is especially effective when trying to convince an audience why the mission of your organization is an important one. Stories are a form of communication that really shows an audience why something matters by giving an issue a context, a face, and a name. . All people involved in your organization benefit in one way or another. .

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This is the key to getting noticed by people who will be interested in joining your organization. For example, some people might regularly use forums to meet with others online. There might also be smaller sites.

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Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. That number includes thousands of people who had never donated via social media before becoming donors! 1) Ask your supporters to create Facebook Fundraisers for you.

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The Storytelling Non-profit

SEPTEMBER 14, 2021

Year-end fundraising campaigns that meet their goals happen as a result of good planning and excellent project management. But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them. Storytelling for Fundraising – It’s a Non-negotiable.

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

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sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. Plus, audience members can flexibly choose when to listen to your podcast, whether that’s during their daily commute or just before bed. Who is our target audience and why would they listen?

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EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. You don’t have to jam all of these components into your annual report if they don’t reflect your goals. It’s a clear and simple way to show their accomplishments while keeping the focus on the people keeping their programs alive.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. How do you target the right audience for Facebook Ads for nonprofits? While organic traffic helps, targeted ads reach more people. Do you want to encourage people to donate to your organization?

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Tech Soup

SEPTEMBER 8, 2017

Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Identify your audience and much will fall into place, including your word choice, mood, and tone. But also, it's important to know how you address your audience, if at all.

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The Storytelling Non-profit

MARCH 7, 2022

As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. It can enhance your campaign’s effectiveness by: Allowing you to sequence messaging in a way that moves the audience towards your goals.

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NonProfit Hub

FEBRUARY 6, 2024

Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base. Facebook will ask you, “What website would you like to send people to when they click this button?”

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