Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. 82% prefer live video over traditional social posts. .

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Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

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Audience Facebook Change Test 52

Whole Whale

OCTOBER 26, 2023

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. As a nonprofit, you likely want to tap into this trend to raise awareness and engage new audiences. But creating a high volume of quality short videos can be time-consuming. Here is a look at a customized video layout we created.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. Work With Influencers.

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Fundraising San Diego Influence Profile 325

CauseVox

AUGUST 10, 2021

But, one of the things that has the biggest potential to drive more ticket sales right off the bat is having an amazing fundraising event invitation that captures your audience’s attention. Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach.

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Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Association TV

NOVEMBER 30, 2021

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. You have a dedicated audience who look to you for content. That’s great!

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Sponsor Content Associations Audience 276

Tech Soup

SEPTEMBER 4, 2014

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos.

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Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Empathy when planning research is absolutely vital.

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Audience Research Change Sample 66

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

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Achieve

AUGUST 12, 2021

Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. As of 2019, 90.4%

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Audience Tips Fundraising Social Media 82

Candid

MARCH 14, 2024

Rethink why your organization is on social media It’s likely that your audience logs on to social media expecting to be entertained, educated, or informed. This will help you understand what your audience may be interested in. The scripts you make for videos are great short-form social media content that can be reused.

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Social Media Content Create Media 98

AccelEvents

JANUARY 23, 2022

If you are new to the virtual and or hybrid event video world, you might be confused and apprehensive about the many different types of event video options you can choose from. Should you shoot video ahead of time or let speakers potentially go off-script with live video? Intro to Event Video. Pre-recorded video.

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Video Product Broadcast Stream 52

Nonprofit Tech for Good

MARCH 26, 2020

The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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Global Giving

APRIL 10, 2020

I have a confession: I have a crush on Zoom, the video conferencing platform. If you are suddenly tasked with turning an event into a webinar, these nonprofit video conferencing tips are for you. Here are my top six tips for Zoom (or your favorite video conferencing platform): 1. Practice and prepare. Best of luck!

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Video Tips Slides Script 98

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Below are four examples: 1) Virtual Team Management.

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Storytelling Digital Channel Profile 295

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

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YouTube Tips Script Audio 122

NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. Firstly, why are you making it? Don’t Forget Audio.

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Video Marketing Storyboard Tips 63

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America. Feeding America and Subaru.

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Whole Whale

JUNE 2, 2022

Here are some examples of nonprofit newsletter templates from great organizations when you’re ready to work on what’s inside. The best way to find out which headlines work best for your audience is to test different ones and see what happens.Try A/B testing different headlines against each other until you find a winner. Evoke emotion.

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Headline Newsletter Examples Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.

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Profit Video Facebook Marketing 86

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. For example, some people might regularly use forums to meet with others online. This will give you the best chance of getting your posts in front of your target audience. 6) Use video and live streaming for storytelling.

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Social Media Associations Media Social 332

Qgiv

MAY 5, 2021

Back then, if we wanted to create a video to share with our supporters, it was a big deal. It couldn’t be done without professional (and expensive) camera equipment —and a tech-savvy cameraperson and editor to boot—so we had to pick our video topics wisely. 15 Types of Nonprofit Videos to Help You Connect with Supporters.

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Video Support Help YouTube 52

VQ Strategies

APRIL 26, 2024

While many organizations record volunteers’ contributed hours so they can translate them to a financial value based on this annual value, as I have shared in blogs , toolkits , and videos (and, frankly, at every other opportunity!), It reveals, for example, that we prize volunteer quantity. That we celebrate volunteer volume.”

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Volunteer Time National Celebrate 98

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

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Social Media Media Guide Social 52

EveryAction

JUNE 8, 2023

For example, an action alert message to legislators doesn’t have to be about a specific piece of legislation—it could be educating them or sharing a resource. The goal is to move your position forward while engaging your supporter audience. Share the videos with advocates to bring them close to the lawmaking process.

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Advocacy Local Poll Audience 143

Qgiv

SEPTEMBER 1, 2021

At the beginning of 2020, a video app called TikTok exploded in popularity because it provided a way for people to connect during the pandemic. After amassing 800 million active users worldwide, TikTok is now used for much more than dance challenges and quick recipe videos. . Does the tool help you reach your target audience?

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Marketing Madagascar Guide Social Media 117

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Map Digital Business Marketing 52

The NonProfit Times

MAY 20, 2024

For example, a nonprofit working to combat climate change could launch a social media advocacy campaign encouraging followers to share personal stories about how climate change has impacted their lives. This grassroots approach not only extends the reach of the campaign but also fosters a sense of ownership and community among supporters.

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Campaign Marketing Strategy Tampa 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

The genre of cat videos has grown so much that the Walker Art Center initiated the Internet Cat Video Festival , curated by a “cat video curator.” So, I asked by Madeleine Hammond, who wrote a guest post about 7 Nonprofit Videos on Vine and Instagram , to take a look at a few stellar nonprofit examples.

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Examples Profit Content New Zealand 106

Whole Whale

FEBRUARY 9, 2024

The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. The more the better?

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Strategy Tips Google Search 98

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Act one – Set Up.

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Storytelling Guide Structure Audience 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2013

Recently, apps that take short snippets of video – like Vine and Instagram have been soaring in popularity. Is your organization using Instagram or Vine video? 7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond. 7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond. Watch Video: [link].

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Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Advanced Analytics (Beta) With this feature, TikTok gives you data about your account so that you can track your videos’ performance.

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Marketing Fundraising Social Media Video 59

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Visual media: photographs, videos, etc. Engagement.

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Storytelling Help Measure Audience 113

Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. This is a chance to foster a sense of community, rally people around meeting the goal, and keep your social media audience engaged. Use Video People share video content two times more than any other type of content.

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Social Media Ideas Donor Media 98