Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Ready to meet (and exceed) your 2024 fundraising goals?

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This storytelling framework asks you to answer three basic questions: Story of Self: Why have you been called to serve?

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Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

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Achieve

MARCH 18, 2024

Whether it’s an emailed donation appeal, social media post, or old-school flyer on a bulletin board, the best nonprofit communications help your audience relate to and position themselves within your mission’s story. Why Does Storytelling Matter for Grant Writers? Effective storytelling keeps things balanced and tangible.

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sgEngage

JULY 20, 2023

Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. Your role as a grantmaker could involve providing guidance on ethical and trauma-informed storytelling practices , ensuring that an individual’s story is shared with dignity and respect.

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Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. You can apply the same blueprint again and again and know the stories will be well received by your audience. . When it comes to nonprofit storytelling , The Singularity Effect is proven to be effective. Knowing your audience helps with this.

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Qgiv

APRIL 22, 2024

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. However, marketing for nonprofits can come with its difficulties.

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Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. Launch a Storytelling Campaign Studies have proven that storytelling is much more effective than fact-sharing alone. At predetermined times, share where you are in meeting your GivingTuesday fundraising goals.

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Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . As of 2019, 90.4%

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Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Business goals : What problem are you trying to solve? Audiences: Which audience groups are you prioritizing?

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Bloomerang

JUNE 2, 2021

Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling. In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Stories are relatable. Spread the word?

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. Source: Go-Gulf.

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The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust.

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EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. You don’t have to jam all of these components into your annual report if they don’t reflect your goals. They’re a powerful tool for communicating your impact, but what makes an annual report effective?

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The Storytelling Non-profit

SEPTEMBER 14, 2021

Year-end fundraising campaigns that meet their goals happen as a result of good planning and excellent project management. But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them. Storytelling for Fundraising – It’s a Non-negotiable.

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The Storytelling Non-profit

MARCH 7, 2022

As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. It can enhance your campaign’s effectiveness by: Allowing you to sequence messaging in a way that moves the audience towards your goals.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Put your creativity to work and decide which campaign type makes the most sense for your goals.

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Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment. How do you target the right audience for Facebook Ads for nonprofits?

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Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Which one would you be most likely to remember when it comes time to make a recommendation?

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Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. What questions does your team have about donor behavior and your content?

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns.

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Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. LinkedIn Pages. For example: 1.

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Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Set SMART goals. The first step to creating your social media strategy is to establish your social media goals. Build your audience persona.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. This purpose should be the core of your mission statement.

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Qgiv

JANUARY 8, 2024

Through specific prompts, nonprofits are using ChatGPT for content creation in a variety of ways, including writing fundraising appeals, donor thank-yous and thank-you receipts, and creating resources for volunteers and P2P participants. For example, ChatGPT is easy to learn and use.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell .

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Segment your audience . Focus on impact storytelling . Tip #2: Segment your audience .

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Forum One

AUGUST 3, 2023

Their goals are to end preventable maternal health risks and deaths, end preventable preterm birth and infant death, and close the health equity gap. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.

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sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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