Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 126

Content Marketing Strategy Fundraising 126

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Twitter Counter. But what about your nonprofit’s social media feeds? Tweetails.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. Produce Engaging, Shareable Content Content is king on social media.

Social Media 126

Social Media Donation Media Fundraising 126

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. Source: Go-Gulf.

Social Media 332

Social Media Associations Media Social 332

Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

Government 50

Government Twitter Social Media New York 50

Whole Whale

DECEMBER 9, 2023

We all have hundreds of ideas for content to post on social media… until it’s actually time for us to post something to social media. Generative AI is great for creating content as long as you give it the right prompts and know how to treat it’s content as a first draft. Wait, why don’t I just use ChatGPT?

Social Media 98

Social Media Ideas Media Social 98

Media Cause

APRIL 13, 2023

Late last year, we saw a lot of skepticism around Twitter post-Elon Musk acquisition. Our recent blog on the state of Twitter aims to help ease those fears, and we hope to do the same with this piece on TikTok. Video content will continue to be popular, regardless of which platform it lives on.

Digital 94

Digital Marketing Strategy Social Media 94

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? This will help your organization improve your understanding of what your audience responds to. This will help your organization improve your understanding of what your audience responds to.

Track 65

Track Audience Content Tools 65

Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

Platform 67

Platform Twitter Alternative Info 67

Whole Whale

JUNE 15, 2022

Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic. Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. Twitter Listening. General Listening.

Tools 98

Tools Guide Social Social Media 98

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Perhaps it’s Facebook, Twitter or LinkedIn, or your website. Content (utm_content). Our #1 tip is: start grouping them into audiences, and investigate how each one performs on your campaign. .

Donor 285

Donor Track Campaign Facebook 285

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics.

Digital 52

Digital Communication Tips Poll 52

Media Cause

FEBRUARY 15, 2023

We recently published an article on how to optimize your content for SEO , and while we did touch on the subject of social SEO, we decided to dedicate another post to take a deeper dive into the matter. Discoverability is crucial on social media to ensure your intended audience finds your content.

Social 52

Social Social Media Twitter Comment 52

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

Process 98

Process Content Digital Marketing 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

Content 119

Content Arts Guidelines News 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Media Cause

JANUARY 26, 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. And the audience is joining. Happy New Year, and welcome to 2024! Let’s get into it.

Trend 59

Trend Social Social Media Influence 59

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

NTEN

OCTOBER 8, 2010

We've been reflecting on all the great conversations we had with people from around the country (and around the world) on how new media is and/or might enhance their work. . Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? Conference on AIDS. Plan ahead. Make it personal.

Audience 76

Audience Twitter Flickr NTEN 76

TechImpact

OCTOBER 6, 2014

Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? mentions: On Twitter, as your probably know, putting an ‘@’ symbol in front of someone’s Twitter handle hyperlinks to their profile, and counts as an @mention. Clicks: You think your content is engaging, interesting, and relevant. No problem.

Social Media 246

Social Media Analytics Track Media 246

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

Social Media 177

Social Media Media Social Demographics 177

The Modern Nonprofit

MAY 4, 2021

You can get creative with what you post when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Know Your Audience. Once you know your audience, your content goals can be refined and set. Keep in mind what platforms fit your audience.

Social Media 111

Social Media Strategy Media Social 111

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 2) Identify your target audience. 2) Identify your target audience.

Facebook 236

Facebook Fundraising ROI Virginia 236

Nonprofits Source

NOVEMBER 20, 2016

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. In turn, this helps them to rank and sort your pages and blog posts to be found by your audience.

Content 90

Content Trend Marketing Nonprofit 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! About Wistia.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

Social Media 75

Social Media Integration Websites Media 75

The Modern Nonprofit

JANUARY 25, 2022

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. It’s important to consider your audience as well as the different use capabilities of each network when it comes to deciding which kinds of accounts to maintain. Get People Talking on: Twitter.

Social Media 98

Social Media Platform Media Social 98

Global Giving

APRIL 4, 2019

It is also worth gathering data before and after a campaign to learn more about the campaign’s impact on your audience. Polls on Facebook and Twitter—this will show you what parts of your work resonate on social media. Subscribe to get the best content from the Learn Library once a month. Want more tips like this?

Conversation 52

Conversation Data Fundraising Hints 52

NonProfit Hub

FEBRUARY 4, 2021

Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. After you have identified a platform for communication with like-minded people, you need to create a content plan based on the platform’s characteristics. Come up with a Content Publishing Schedule.

Marketing 88

Marketing Create Nonprofit Platform 88

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Use funnel conversion tools.

Analytics 223

Analytics Statistics Google Demographics 223

Media Cause

APRIL 2, 2021

This process will allow you to learn about your audience, gain feedback through conversations, provide support to your community when needed, and build one-on-one (or one-to-many) relationships on social media. Below are some foundational steps to building your community management strategy: Know your audience.

Social Media 52

Social Media Community Management Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.

Social Media 107

Social Media Content Practice New York City 107

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Bring supporters into the conversation. . With a strong digital communication strategy, you can keep online donations flowing while engaging new audience members, too. Let’s dive in. .

Digital 105

Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

And, then it is an ongoing activity of f eeding and tuning your network as Howard Rheingold says it in this still very relevant article about building your professional network on Twitter back in 2009. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is.

Content 112

Content Network Strategy Slideshare 112

AccelEvents

JANUARY 20, 2021

With the focus now on virtual and hybrid events, how do event planners and brands create and deliver content that will foster attendee engagement and keep them coming back for more? When tuning in from a remote location, your audience will be experiencing competing demands on their attention. Some of these features include: Live Video.

Virtual 64

Virtual Stream Poll Audience 64

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

Content 41

Content Social Media Analysis Issue 41