Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

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Content Marketing Strategy Fundraising 126

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Twitter Counter. But what about your nonprofit’s social media feeds? Tweetails.

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Analytics Twitter Nonprofit Statistics 177

Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one.

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Twitter Avatar Profile Nonprofit 262

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion.

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Twitter Poll Museum Charlotte 141

Nonprofit Tech for Good

JUNE 14, 2012

This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet.

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Linkedin Twitter Demonstration Nonprofit 189

Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Government Twitter Social Media New York 50

Amy Sample Ward

MARCH 27, 2011

I’ve presented about Twitter before, as well, so in addition to sharing some notes and resources, and my slides, from the presentation on Friday, I want to also round up other Twitter-related posts and links here. Here are my slides from the VMNC: Twitter Basics for Engaging Volunteers. Twitter Resources.

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Twitter Volunteer Community Build 231

Nonprofit Tech for Good

JULY 15, 2020

Reasons not to accept crypto donations: Your Nonprofit Does Not Use Tweet: Twitter is the most popular platform for crypto donors. No Conversion to USD: Many accounts won’t let you cash out. Ideas for attracting crypto donations: Website Content: Having good content on your donation pag e and blog gets you found.

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Reddit Fundraising Guide United States 300

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation.

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Social Media Associations Media Social 332

Amy Sample Ward

AUGUST 4, 2010

Monday’s post focused on the content you’re after and want more of – if you missed it, you can read the post and weigh in with your feedback. Redesign topic #2: Focused on Conversations. Focus: Content that’s conversation worthy. Options to comment via other methods (Twitter, etc.).

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Conversation Comment Case Study Method 126

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Content Skills Feeds Tutorial 139

Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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Platform Twitter Alternative Info 68

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

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Content Arts Guidelines Ratio 119

Whole Whale

JUNE 15, 2022

Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic. By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Twitter Listening.

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Tools Guide Social Social Media 98

TechImpact

NOVEMBER 11, 2013

Create “sticky” content. Petition + Twitter = Twitition. If you integrate your nonprofit’s Twitter account to your constituent relationship management system (CRM), you could create and track the campaign while building a list of potential supporters. Attract these influencers by sharing their content.

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Social Media Impact Social Tips 183

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

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Twitter Community Profit Organization 112

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. You can further follow-up on these non-converting prospects with perhaps a series of telephone calls aimed at further conversion. 2) Move beyond social posting to targeted social advertising.

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Social Media Donor Media Social 353

Global Giving

APRIL 4, 2019

Polls on Facebook and Twitter—this will show you what parts of your work resonate on social media. You can also gather some very qualitative and detailed data about donor experience in your in-person conversations with your donors. Subscribe to get the best content from the Learn Library once a month. Want more tips like this?

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Conversation Data Fundraising Hints 52

TechImpact

AUGUST 26, 2014

Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there. 23% of Twitter users make less than $30,000 per year.

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Social Media Stats Audience Media 250

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2011

hours on Twitter. According to the post, it suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared. That window of time is a small one because of the sheer volume of content available on the Web. It offers an estimate as follows: 2.8

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Life Content Second Life Calendar 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

And, then it is an ongoing activity of f eeding and tuning your network as Howard Rheingold says it in this still very relevant article about building your professional network on Twitter back in 2009. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is.

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Content Network Strategy Slideshare 112

NTEN

NOVEMBER 8, 2011

Twitter really shines as a communications tool when you use it with hashtags. Hashtags have two major benefits – they help your tweets get found (by people who are searching for your subject), and they help you find good content. Twitter chats often occur on a regular schedule (once a week, twice a month, etc.).

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Twitter Nptech NGO Stream 99

Amy Sample Ward

APRIL 7, 2009

Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Tags: issues roi twitter. And the list goes on. What do you think?

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Twitter ROI Aggregator Stream 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. Her teams also provides guidance and support to their DC-area office and the Goodwill network around information architecture, design and content in the implementation of new technologies, campaigns and microsites. What is the objective of the Twitter campaign?

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Measure Twitter Campaign Celebrate 103

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Social Media Integration Websites Media 75

The Modern Nonprofit

JANUARY 25, 2022

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. Get People Talking on: Twitter. Twitter is an opportunity for continuous and open conversation with your supporters. Twitter’s demographics are commonly under 50 and college-educated.

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Social Media Platform Media Social 98

TechImpact

AUGUST 4, 2014

It’s not your content. Twitter, and to a lesser extent Facebook, is often times unpredictable; but you can increase your chances for success by implementing a few best practices, and creating consistency with your posting technique. Here are 6 hashtag mistakes your nonprofit is probably making on Twitter and social media.

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Social Media Hints Nonprofit Technorati 177

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Perhaps it’s Facebook, Twitter or LinkedIn, or your website. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

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Donor Track Campaign Facebook 294

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

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Social Media Twitter Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2008

During the fall, the WeAreMedia project is discussing the content in the tactical modules. Each module discussing ideas and content that will progressively take more time to implement. This week we've had a lively discussion about Module 2: Participate in the Conversation. How is the Chronicle using Twitter to participate?

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Conversation Philanthropy Twitter Module 50

Media Cause

JANUARY 26, 2024

The 2010s and even early 2020s were focused on girlbossing, “aspirational” content from influencers traveling the world and doing a lot cooler things than we’re probably doing, and being #ThatGirl —someone who hustles, focuses on their wellness, and employs daily acts of rigorous self-care. There’s BrideTok, BeautyTok, FashionTok, and more.

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Trend Social Social Media Influence 59

Amy Sample Ward

MARCH 5, 2013

Your website is your kitchen, where you can prepare the snacks, make the punch, and arrange all the utensils; in other words, that’s where you can create and store all your content. For example, start following the common hashtags, watch for popular retweets on Twitter, and check out the commonly shared images and liked Pages on Facebook.

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eBook Social Media Campaign Media 276

Nonprofit Tech for Good

JULY 14, 2014

Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. To effectively work with image and video content, your new media manager must be adept at using photo and video editing software. They need to be given creative freedom and trusted to act upon their instincts.

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Skills Management Media Social Media 279

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

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Social Media Media Social Demographics 177

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. The more channels you can use to reach a supporter, the more likely they are to see your updates, to engage in conversation, and to build a positive image of and rapport with your organization.

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Social Media Content email Websites 101

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Social Listening and Social Media Content Analysis. Why does this matter? Both are valuable, but they are different.

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Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2011

This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!

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Content Tips Help Exercise 139