.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Identify the employees on your team who love innovation and technology. Understanding members at a granular level has never been more important.

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Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. Websites like Ustream.tv

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Broadcast Channel Stream Myspace 221

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

.orgSource

APRIL 29, 2024

The beauty of this technology is its limitless potential. Absolutely no other technology has made such a tremendous impact on business or society so quickly,” David noted. Many of the association professionals in the audience reported that their organizations are currently restricting its use. Let me begin with a disclaimer.

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Learning Brain Associations Training 221

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Registration 169

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format. Include PSAs in Your Nonprofit Marketing Strategy. About the Sponsor.

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Public Service Script Oregon 331

Byte Technology

JANUARY 5, 2016

Having a profound and clear presence in the virtual world is one of the best ways to ensure your message and mission are being communicated to the widest audience possible and that the message is translating into time, talent and dollars for your group. Why these two channels?

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Social Media Channel Profit Results 100

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

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Los Angeles Audience Google Channel 101

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data.

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Tips Fundraising Management Cancer 333

The NonProfit Times

MAY 16, 2024

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

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Data Captivate Storytelling Ohio 52

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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Storytelling Audience Channel Story 45

Pamela Grow

FEBRUARY 27, 2024

Thanks to modern technology, the world is more interconnected than ever. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Choose your digital marketing channels.

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Digital Marketing Create Social Media 59

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Mail Fundraising Nonprofit Channel 52

ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Thanks to technology the world is literally at one’s fingertips. Facebook alone has 2.41 Make it easy.

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Digital Technology Giving Arizona 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

FEBRUARY 12, 2021

But a lack of access to new technology or the resources it takes to set up and maintain these programs is a barrier for many nonprofits. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. That’s where RoundUp App comes in.

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Effective Fundraising Nonprofit Channel 278

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) What platforms are most effective in tapping different target audiences and what are your largest and most engaged channels? Contact them here!

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Gift Consultant Audience email 207

Greater Giving

JANUARY 11, 2024

Identifying Key Fundraising Events Highlight key fundraising events that align with your mission and resonate with your audience. Executing with Precision Leveraging Greater Giving’s Fundraising Auction Software To streamline execution, leverage technology designed for nonprofits.

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Calendar Create Fundraising Offline 52

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). If you aren’t attending NTC, don’t worry!

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Social Media Images Video Media 81

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have multiple technologies you can use to put your message in front of complete strangers.

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Donor Social Media Websites Content 87

Nonprofit Tech for Good

APRIL 2, 2023

It’s no secret that technology is advancing, and nonprofits will need to get on board if they want to stay ahead of the curve and ensure that they are retaining their top donors. But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin.

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Tools Fundraising Analytics Analysis 360

The NonProfit Times

MAY 23, 2024

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Fundraisers have other metrics available.

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Test email Spam United States 52

sgEngage

OCTOBER 12, 2022

Ensure you have the right technology in place. Prior to rolling your plan out to a larger audience, ask those closest to your organization—like your GivingTuesday committee members and top fundraisers—to review your messaging and toolkit. How does the target audience interact with your organization?

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Blackbaud Social Media Audience Campaign 94

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

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Channel Change Fundraising Mail 28

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets.

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Practice Fundraising Registration Virtual 306

Forum One

MAY 28, 2024

Forum One partnered with the Museum on a full website redesign and upgrade, to welcome more diverse audiences and provide a space to discover our shared American history through a modern, inclusive, and forward-looking digital experience. Endowed by Dr. Ruth J. Thank you, thank you, thank you!

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Award Oregon Museum Policy 46

EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

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Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 235

Saleforce Nonprofit

FEBRUARY 11, 2022

Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world. In order to accomplish this feat, their adoption of technology and data acumen must hasten. If your audience is on social media (and let’s be real, who isn’t?) Use Social Media to Your Advantage.

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Online Tips Fundraising Nonprofit 103

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Other opportunities will come as your nonprofit becomes well-established online.

Digital 52

Digital Google Grant Social Media 52

M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Click Tracking is less specific to an individual user.

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Track Digital Change Fundraising 103

Nonprofit Tech for Good

FEBRUARY 1, 2021

Event management technology has made organizing and executing a successful golf fundraiser easier and more efficient, but there’s one particular piece of technology that’s a game-changer for nonprofits holding a charity golf tournament: an event website. Easily promote your event to a wide audience.

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Websites Benefit Sponsor Fundraising 214

Connection Cafe

DECEMBER 18, 2019

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. Our goal is to harness this high level of trust into next gen donor engagement and ultimately, financial returns. NEXT GEN PERSONAS.

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Audience Generation Donation Donor 42

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

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Audience Advocacy Channel Mind 177

Forum One

AUGUST 3, 2023

Forum One partnered with March of Dimes to consolidate their more than 40 web platforms to develop an easy and streamlined experience for audience members to engage as they like, as well as create a website that could clearly communicate their mission. Endowed by Dr. Ruth J.

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Award Museum Policy Seattle 75