EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Later, that information can be used to target the most active and educated supporters and get them involved.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

Tech 192

Tech Marketing Sponsor Registration 192

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 240

Practice Fundraising Guide Channel 240

Nonprofits Source

NOVEMBER 27, 2023

Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52

Channel Business Marketing Effective 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

Calendar 277

Calendar Social Media Content Media 277

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey! Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

Donor 98

Donor Strategy Nonprofit Phone 98

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too!

Social Media 91

Social Media Content Ideas Media 91

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

Social Media 79

Social Media Images Video Media 79

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

Test 325

Test Facebook Charity Profit 325

sgEngage

MARCH 22, 2022

Segment your audience . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Tip #2: Segment your audience .

Retention 96

Retention Communication Donor Strategy 96

Media Cause

JANUARY 18, 2022

The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Focus on Owned Audiences. There has been a lot of recent focus on first-party audiences as we prepare for the end of cookies. The good news is that targeting owned audiences won’t be impacted.

Audience 52

Audience Facebook Change Test 52

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Events page.

WordPress 52

WordPress Content Strategy Create 52

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

Map 52

Map Digital Business Marketing 52

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Petitions Looking for an easy way to get people in the door for advocacy work? We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. What kinds of posts should I make on social media?

Social Media 138

Social Media Media Tips Social 138

Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Measure 52

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Let’s dig in.

Social Media 126

Social Media Audience Analytics Media 126

Get Fully Funded

SEPTEMBER 22, 2021

Is your online presence allowing your nonprofit to successfully reach its target audience? Getting online and optimizing your digital marketing strategy has become necessary for nonprofits of all sizes. Crowdfunding is a fundraising strategy in which a nonprofit raises many small donations from a variety of people.

Social Media 52

Social Media Effective Strategy Media 52

Media Cause

OCTOBER 17, 2022

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. While keeping this top of mind, you should ensure you give your audience what they want and need. Develop Your Keyword Strategy.

Content 52

Content Channel Search Case Study 52

Byte Technology

JANUARY 5, 2016

Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule? Why these two channels?

Social Media 100

Social Media Channel Profit Results 100

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Classy

MAY 12, 2021

Your nonprofit social media presence doesn’t have to be a stressful part of your job with a social media plan to simplify content creation. Social media drove 51% of donation traffic to the Classy platform in 2020. . Social media usage is growing rapidly among 4.7 Your unique nonprofit social media strategy.

Social Media 99

Social Media Template Marketing Create 99

Media Cause

OCTOBER 7, 2021

Social media is one of the most powerful tools for activating people to take action. Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. Center your campaign around timely events. In a campaign to build support for the $3.5

Social Media 102

Social Media Advocacy Campaign Create 102

Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

Channel 52

Channel Digital Marketing Phase 52

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. Include PSAs in Your Nonprofit Marketing Strategy. Step 2: Decide on the format. About the Sponsor.

Public 332

Public Service Script Oregon 332

Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Think of ways to channel your event’s theme into your marketing materials. Encourage user-generated content on social media.

Marketing 52

Marketing Strategy Influence Social Media 52

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. Social media. use social media every day. These recommendations include: 1.

ROI 81

ROI Marketing Strategy Sponsor 81

Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Think of ways to channel your event’s theme into your marketing materials. Encourage user-generated content on social media.

Marketing 52

Marketing Strategy Influence Social Media 52

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119