fusionSpan

JULY 15, 2024

To call these topics concerns may seem a touch dramatic, but it’s important to note that the underpinning theme behind these conversations is a recognition of the need for change. Specifically, how do associations adapt to meet changing member needs within a rapidly evolving landscape? Why is this?

Audience 59

Audience Associations Data Chicago 59

Forum One

JULY 23, 2024

So, how should you adjust your digital strategy over the next few months? Use the moment to connect with your audiences and demonstrate what that solution is. Find a way to connect one-on-one with audience members. You can also dive into your data from four years ago to give a picture of what to expect from your audiences.

Digital 75

Digital Strategy Georgia Pennsylvania 75

Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy.

Digital 92

Digital Attitude Government Model 92

Forum One

AUGUST 24, 2021

As our users’ lives have dramatically changed, our approach to understanding them must also change. Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful.

Audience 67

Audience Research Change Sample 67

.orgSource

JUNE 24, 2024

And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. But if those offerings aren’t enticing your audience, then you’re not delivering value. Resilience —The ability to adapt to change and achieve long-term sustainability and relevance. But here’s the difference.

Associations 221

Associations Metrics Professional Digital 221

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 299

Trend Digital Marketing Fundraising 299

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. Read the full case study here.

Advocacy 59

Advocacy Digital Campaign Build 59

.orgSource

MAY 26, 2021

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […].

Trend 416

Trend Marketing Technology Associations 416

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent.

Mobile 130

Mobile Digital Fundraising Advocacy 130

NonProfit Hub

SEPTEMBER 24, 2020

There is one area, however, that will need an adjustment: digital media. . More demand will lead to an increase in costs across the board for digital media. If you want to compete, you will need to increase your digital media budget to fight through the noise in September and October. Dial back your digital spending.

Digital 84

Digital Media Strategy Change 84

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

Accessibility 308

Accessibility email Practice Ratio 308

CauseVox

OCTOBER 16, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. This session will also feature a live Q&A and be recorded for on-demand viewing.

Action 88

Action Story Captivate Community 88

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

Social Media 320

Social Media Media Social Influence 320

CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. This session will also feature a live Q&A and be recorded for on-demand viewing.

Action 84

Action Story Captivate Community 84

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. Learn to Reinvent By definition, transformation means a dramatic change. Jack Welch explained the hamster wheel of digital invention perfectly.

Team 221

Team Technology Help Digital 221

Bloomerang

AUGUST 29, 2022

Luckily, a lot has changed. Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade.

Digital 120

Digital Program Tips Nonprofit 120

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. An effective content promotion plan goes beyond your website. Extend it to social media platforms, too.

Digital 96

Digital Donor Work Calendar 96

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human.

Benefit 64

Benefit Marketing Change Time 64

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 86

Test Audience Research Interview 86

M+R

DECEMBER 1, 2021

This is the first in a series of posts about ways you can prepare your organization for the upcoming changes in the 2022 election cycle. 2022 Changes: What’s Happening and What to Do About It. With the recent changes, some carriers may begin imposing fines on organizations that send to non-opted-in lists, such as voter file supporters.

Change 98

Change Digital Phone Campaign 98

Media Cause

FEBRUARY 21, 2024

Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Digital advocacy allows us to tell our stories creatively and on a scale that wasn’t previously possible. People connect with people, not brands.)

Advocacy 52

Advocacy Digital Campaign San Francisco 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

Project 52

Project Digital Marketing Impact 52

The Modern Nonprofit

SEPTEMBER 5, 2023

Estimated Reading Time: 4 minutes Adapting to Changes in Facebook Fundraising Tools: A Guide for Nonprofits When you run a nonprofit, you’ve likely leaned on social media platforms for fundraising. It’s easy, widely accessible, and taps into an immense audience. ” – That’s where Flipcause steps in!

Facebook 98

Facebook Tools Change Guide 98

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? It Is A Win/Win!

Audience 85

Audience Donor Survey Social Media 85

Whole Whale

OCTOBER 17, 2024

And if so, how can we navigate this landscape while staying true to the core purpose of philanthropy – creating positive social change? Public Acknowledgments : Recognize donors at events, in publications, and on digital platforms. Are we seeing a new form of conspicuous compassion, where the act of giving itself becomes a luxury good?

Change 52

Change Giving Philanthropy Fundraising 52

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

.orgSource

SEPTEMBER 10, 2024

To thrive in the midst of change, you must have the courage to see uncertainty as the fastest route to opportunity. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. But smarter still is learning to lead our digital world with heart.

Technology 221

Technology Collaboration Associations Interaction 221

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Forum One

AUGUST 10, 2021

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and systems play a big role in this transformation, it’s about more than just the tools. Find your baseline.

Government 88

Government Digital Fund System 88

Greater Giving

JANUARY 4, 2024

It empowers individuals to be part of something greater than themselves, channeling their collective energy towards positive change. It’s a platform to share your story and connect with a broader audience. This accessibility expands the reach of your drive , attracting a larger audience.

Donation 52

Donation Change Giving Empowerment 52

Saleforce Nonprofit

APRIL 6, 2022

Fundraising teams at the eye of the pandemic storm have experienced an eye-watering pace of change the past two years. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. But arguably, this was an acceleration of existing digitization. Evolution or Revolution?

Change 75

Change Marketing Fundraising Stream 75

Forum One

OCTOBER 19, 2022

With this natural beauty all around and the company of my nearly 18-year-old son, the scene above is not an ideal one for drifting to work thoughts, but I couldn’t ignore the lessons this amazing hike held for navigating in digital spaces. They present a bunch of stuff with a search box and some filters and let the audiences have at it.

Design 52

Design Digital Blended Utah 52

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement. Sponsor connections.

Game 52

Game Marketing Change Tips 52

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 75

Map Service Design Digital 75

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. The digital “back office”. Communications and awareness.

Digital 58

Digital Strategy Student Education 58

Forum One

NOVEMBER 8, 2023

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. Ask yourself, “What is my audience saying?”

Communication 46

Communication Digital Map Leadership 46