Eric Jacobsen Blog

AUGUST 15, 2012

After absorbing the initial shock of the conversation, I return to work the next day and start tackling the items my boss wants me to improve. Because he took the time to deliver the tough conversation to me, I had the opportunity to make a change, and ultimately I became one of his strongest team members.

Storytelling 75

Storytelling Captivate Story Structure 75

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. Access to a MORE targeted audience. Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind. Why You Should Sponsor a Virtual Event.

Sponsor 98

Sponsor Virtual Audience Demographics 98

Eric Jacobsen Blog

DECEMBER 5, 2023

In addition, the book is fast paced and highly readable, with a bold design including captivating graphics, end-of-chapter Q&A’s, and bite-size content presentation for easy reading and comprehension. It’s not about having the top job or the ability to command huge audiences. That’s why we wrote this book.

Leadership 85

Leadership Kansas Authoring Chapter 85

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Your audience can’t connect strongly with just a bunch of words on a screen. Look at her eyes.

Storytelling 139

Storytelling Fund Raise Music 139

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. Access to a MORE targeted audience. Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind. Why You Should Sponsor a Virtual Event.

Sponsor 52

Sponsor Virtual Audience Demographics 52

Greater Giving

FEBRUARY 25, 2021

With the captivating visuals and persuasive copy that come from the work of a nonprofit, these messages are naturally compelling and have the potential to motivate donors to act. You want your audience to feel your message, as much as hear your message. Think about your target audience. Thank You Videos.

Video 87

Video Nonprofit Images Awareness 87

Qgiv

MAY 5, 2022

Why not encourage people to take their coffee break with your nonprofit and engage in some conversation? You’ll want a Zoom moderator to keep conversation civil and flowing with good conversation starter questions and icebreakers. You can go as classy or casual as your audience would appreciate.

Ideas 52

Ideas Fundraising Nonprofit Camtasia 52

Connection Cafe

APRIL 26, 2018

We see continuing efforts to build peer-to-peer networks and generate a profound and captivating sense of urgency through giving days, which can lead to positive outcomes. Online giving enables institutions to reach wider audiences; this requires, therefore, broader follow up after the initial online outreach. What’s Next?

Education 23

Education Trend Conversation Giving 23

Whole Whale

SEPTEMBER 22, 2020

Be careful with these types of contests as the motivation behind joining the email list may not be as aligned with the organization, and can lead to lower donation conversions as well as higher unsubscribes. These are low-cost ways to acquire an email on Facebook from a targeted audience. Forward to a friend. Paid: Facebook lead ads.

Ideas 98

Ideas Donor Work Online 98

Connection Cafe

JANUARY 22, 2020

Good content brings conversions. Need to remain relevant to your audience? Our own agency has adopted a best practice to update older content, especially if we know that it’s popular among our audiences. Something is always better than nothing, and your organization (and your audiences) will surely benefit.

Content 43

Content Captivate Design Audience 43

NonProfit Hub

JUNE 28, 2016

And it’s true, one of the most effective ways to captivate an audience is to tell a story worth hearing about your organization. Captivate interviews with awesome lighting, showing their “window to the soul.”. Find Jeremy and me on Twitter to join the conversation, or leave a comment below.

Video 36

Video Content Donation Create 36

Qgiv

FEBRUARY 7, 2023

Members of your organization may have connections to small businesses in your community that can be utilized to start a conversation about sponsorship. If you are not connecting with your target audience, the amount of attendees you expect for an event won’t match up with your actual attendance. Everyone loves a goodie bag!

Effective 98

Effective Tips Fundraising Registration 98

Achieve

APRIL 4, 2017

While it’s important to know trends among this group as a whole, it’s much more important to understand individualistic traits and values of the millennials within your audience. Want real insights, advice, conversations and more about how to inspire action for your cause? And above all, choose your words wisely. You need MCON 2017.

Captivate 52

Captivate Generation Issue Causes 52

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Google recommends you log in at least 1-2 times a month. Landing page redesign. A/B testing.

Grant 52

Grant Google Management Guide 52

Connection Cafe

JANUARY 29, 2015

Optimize your website for conversion. I don’t think this is news to anyone, but the general public is not your audience. Evaluate your content across channels (website, email, social, blog, videos, etc) and put things out there that will engage your captive audience in the mission. #1 Ask, thank, then ask again.

Offline 20

Offline Support Online Strategy 20

Museum 2.0

DECEMBER 23, 2014

We interacted with the art and with each other through dynamic photo challenges, kinesthetic activities, and conversations. We shared what captivated and spoke to us on a personal level, not just what we were told was “important." Who is the audience for Museum Hack? What is my “ask” of my audience?

Museum 55

Museum Interview New York Interaction 55

Get Fully Funded

SEPTEMBER 14, 2023

Captivating blog content is a prime opportunity to engage supporters and get them more invested in your cause. In this post, we’ll highlight nine captivating content ideas for your nonprofit’s blog. If your nonprofit has an environmental focus, nature photos can also be captivating. Think again!

Captivate 52

Captivate Content Ideas Photography 52

Greater Giving

FEBRUARY 22, 2024

Here are some post-gala strategies to spark engagement : Relive the Memories, Fuel Excitement: Photo & Video Power Unleash the Photo Power: Tag, Share, & Contest Your Way to Engagement Capture the night’s essence through captivating photos and videos. Share them on your website, social media platforms, and email newsletters.

Contest 45

Contest Captivate Photo Social Media 45

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. Expanding Your Donor Base: One of the key benefits of social media is its unparalleled ability to reach new audiences.

Social Media 62

Social Media Storytelling Media Effective 62

CauseVox

NOVEMBER 9, 2023

When your page is visually appealing, you’re more likely to wow your audience. Understand Your Audience Once you’ve chosen your platform, it’s time to get a better understanding of your audience. These are fictional representations of different segments of your audience. Start with creating donor personas.

Design 76

Design Campaign Fundraising Storytelling 76

sgEngage

JANUARY 24, 2024

Recent events also have prompted national conversations about how bias and hate are addressed in organizations and communities today. and qualitative (employee and leader focus groups or surveys, manager conversations with teams, affinity group input, and more). So, what is the future of DEI in the workplace?

Trend 69

Trend Law Minnesota Captivate 69

Forj

AUGUST 12, 2021

Essentially, these platforms are used by those with the need for and resources to invest in comprehensive training programs to train a large audience of learners. Format conversion tools. Some course authoring software platforms have built-in format conversion tools to help with this effort. Adobe Captivate. per month.

eLearning 36

eLearning Authoring Course Platform 36

Qgiv

MAY 7, 2021

With medical fundraising, it’s important to consider your audience. These events are great for attracting a captive audience of supporters. You can offer entertainment in the form of a band, talent show, or a performance that appeals to your audience. Then, pair it with recurring tools to increase conversions.

Ideas 98

Ideas Fundraising Gift Phone 98

Museum 2.0

AUGUST 18, 2008

If museums get involved in these online-offline partnerships, we can bring new audiences through our doors, familiarize them with museum-going in a comfortable way, and reap the benefits of their online musings about their real-life experiences. But these events have benefits both in terms of audience development and word-of-mouth marketing.

Museum 22

Museum Hosting Model Community 22

Nonprofits Source

MAY 23, 2019

To put it another way, using actual writing to share your nonprofit’s story and its mission with your audience is falling out of style. You can use them virtually everywhere, and repurpose them for all your marketing goals , whether that’s more engagement on social media, or more conversions on your homepage!

Video 85

Video Content Nonprofit Jamaica 85

Neon CRM

MAY 18, 2023

Conversely, if the technology your nonprofit uses is actually making things harder for your team, it may be time to evaluate a new solution. No matter what you choose, don’t forget to consider your target audiences and the resources you’ll need to have available to put that plan into action.

Raise 98

Raise Strategy Help Fundraising 98

CauseVox

NOVEMBER 26, 2023

Addressing these fundamental motivations is key, and by doing so, you’ll witness an increased conversion of donors. Have A Captivating Introduction The donor’s journey begins with the opening scene, your donation page’s introduction. Here are a few ways to use your donation page as a powerful storytelling tool.

Storytelling 82

Storytelling Impact Arts Nonprofit 82

Museum 2.0

DECEMBER 8, 2006

Today, a conversation with Elisa Giaccardi , from the Center for Lifelong Learning and Design at University of Colorado , Boulder. My favorite pieces of this conversation dealt with 1. One major barrier is a difficulty in opening up the deep conversation of what the role of the museum is today.

Interview 20

Interview Museum Culture Sound 20

Whole Whale

SEPTEMBER 22, 2020

You’ve got a captive and invested audience in this moment — use it to see how you can pique and continue to grow your donor’s interest in you. This can be a CEO-led conversation, or just quick recorded statements from staff. Confirmation Email. Timing: Immediate / within 24 hours. Letter writer volunteer. Audio Message.

Donor 98

Donor Time Gift email 98

Nonprofit Tech for Good

JUNE 12, 2020

Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. You don’t want to bore your audience right from the start of your relationship. This is the first step in creating strong, steady audience engagement. . 1) Welcome email. How to do it right: .

email 344

email Donation Newsletter Survey 344

Everyaction

OCTOBER 5, 2016

The Innovation Festival aligns a community of innovators and agitators, bringing to life the future of business and culture with a mix of playfulness and sophistication, captivating keynotes, hands-on workshops, and intimate site visits at the most dynamic studios, startups, and centers of creativity in New York City. Nov 11 - 14.

Conference 111

Conference Calendar DC Washington 111

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. I think Steven’s fundraising heart is feeling pretty happy today because 54% of you, the vast majority of you, do segment your appeals based on your audience so that people are getting a different message based on who they are.

Video 79

Video Fundraising Guide Test 79

Museum 2.0

AUGUST 13, 2009

Earlier this year, the New Museum and Creative Time commissioned a traveling piece by artist Jeremy Deller called "It Is What It Is: Conversations About Iraq." Why would I want to sit on a couch and engage in an open-ended, messy conversation with a stranger? Why would I want to talk about Iraq on a visit to an art museum?

Iraq 28

Iraq Challenge Museum Library 28

Nonprofits Source

JUNE 30, 2022

Your organization’s cause may be hard to understand emotionally or conceptually, and graphic design can help spruce up the material to appeal more to your target audience. Graphic designers are trained to tailor typography and branding styles to company themes, so be sure to discuss how to stylize your brand for your target audience.

Design 64

Design Organization Adobe Nonprofit 64

Connection Cafe

MAY 7, 2015

Here are some highlights from our conversation: Q: Tell us a little about the work you do. Over my career, it’s been incredible to watch the audiences for stories just explode. For me, it’s been fun to see the audience become exponentially bigger over time. The short answer is I’m a photojournalist.

Storytelling 20

Storytelling Story Change South Carolina 20

Neon CRM

JULY 5, 2023

Social Media Trends for Nonprofits in 2023 Short Form Video AI Content Creation Interactive Content Bite-sized and engaging videos can captivate viewers and are perfect for platforms like Facebook, Instagram, and YouTube. Many nonprofits don’t use that platform because it’s geared toward a younger audience.

Social Media 52

Social Media Trend Media Social 52

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Creating share-worthy content means understanding your audience and the story they want to tell.

Story 54

Story Nonprofit Social Media Content 54