Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Mail Channel Strategy Fundraising 64

Candid

OCTOBER 12, 2022

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. Here are five ways to move beyond the basics and level up your GivingTuesday campaign: . Have a GivingTuesday campaign planning party and create a goal.

Campaign 98

Campaign Social Media Influence Content 98

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Direct mail is too often associated with the past.

Mail 52

Mail Campaign Donor Tips 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

Social Media 97

Social Media Guide Media Social 97

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Any campaigns already live when the changes roll out won’t be impacted until March 17, 2022. Focus on Owned Audiences.

Audience 52

Audience Facebook Change Test 52

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

Campaign 98

Campaign Fundraising Mail United States 98

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 112

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. 1 Use Data to Drive Your Strategy In episode 1 of “Year-End in July,” guests Rebecca Gregory Segovia, Matthew Mielcarek, and Joe McLaughlin illustrate how data-driven planning can result in year-end success.

Campaign 52

Campaign Guide Fundraising Storytelling 52

sgEngage

DECEMBER 9, 2021

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. In this article, we’ll highlight three stellar campaigns to inspire your organisation and challenge your communication strategies. Art Fund “See Everything”.

Museum 101

Museum Social Media Campaign Media 101

Double the Donation

AUGUST 21, 2021

So, let’s take a look at three areas where you can improve your peer-to-peer fundraising results: 1. Here are some ideas for recruiting more participants for your next peer-to-peer campaign or event: Create powerful messages – To get your supporters excited about helping you raise funds, it’s important to have a compelling story.

Results 87

Results Fundraising Software Raise 87

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

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Test Facebook Charity Profit 325

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

Campaign 83

Campaign Tips Fundraising Contest 83

Qgiv

SEPTEMBER 1, 2021

, how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations.

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Channel Marketing Donation Giving 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

Social Media 300

Social Media Hunger Donor Media 300

DipJar

JUNE 23, 2022

DipJar Announces DipJar Online, Extending DipJar’s Leadership in in-person Fundraising to Online and Mobile Channels . New offering will provide nonprofit organizations with a better ability to reach and engage donors online and through mobile channels. . New and existing customers can sign up for early access here.

Channel 52

Channel Leadership Mobile Personal 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . At first glance, it’s easy to assume that traditional tactics such as. This guide will explore the. benefits of direct mail.

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Mail Course Campaign Digital 94

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Story Guide Support Analysis 104

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 291

Communication Fundraising Test Hints 291

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Launching a Giving Day can help build a strong, banner campaign, any time of year.

Giving 95

Giving Museum New York City Boston 95

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59

Raise Campaign Money Online 59

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Channel Profile 295

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences?

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Donor Track Facebook Campaign 284

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 80

Storytelling Digital Integration Blended 80

Candid

DECEMBER 14, 2023

Let’s talk about the return on investment with the traditional approach and an alternative way of building out your library of materials that could result in greater benefit. It’s natural then that the traditional approach to launching a fundraising campaign or marketing initiative would seep into communications.

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Demographics Alternative Library Social Media 105

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns.

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Calendar Social Media Content Media 277

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

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Facebook Fundraising ROI Virginia 235

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

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Los Angeles Audience Google Channel 101

Nonprofit Tech for Good

OCTOBER 25, 2019

The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. The focus for campaigns is encouraging donations to Fundraisers during timeframes when it’s most important for your organization.

Facebook 221

Facebook Raise Fundraising Audience 221

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

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Campaign Build Pledge Phase 68

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

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Collaboration Marketing Integration Trend 221

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Tips Organization Channel Benchmark 52

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169

Create Strategy Associations Registration 169

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Track and analyze your results. Don’t be afraid to make some last-minute changes to your campaign if the data supports them.

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Gift Consultant Audience email 207