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Three Cheap Tools to Measure Blogs and Social Media

Care2

Want to know how big organizations like the National Wildlife Federation track some of their social media social bookmarking? It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. Allows you to see engagement trends over time.

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What about Pscyho Socialgraphics?

Beth's Blog: How Nonprofits Can Use Social Media

To build an effective strategy, one needs to identify an objective that links to a communications goal or theory of change and, of course, identify the audience. Primary and Secondary Social Media Research: Once the audience is defined, it is important to fill in the gaps with primary or secondary research.

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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

I spend a lot (and I mean a lot) of time trying to figure out how to use social networking, bookmarking and news sites to enhance the National Wildlife Federation's online presence. The tools have changed, but the need for knowing your audience, having an end goal, testing theories, and acting on lessons learned remains the same.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience. Jay Dedman pointed to an analysis Feedburner by Chris Baskind.

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Earned Media: How to Stay Relevant and Track It

Care2

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. Tagging on social bookmarking sites like delicious, Digg, etc. What is Earned Media? Word of mouth, etc.

Track 41
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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. How can your organization effectively brand itself and get on the radar? What is Earned Media? Word of mouth, etc.

Track 41
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Meet Marshall the Nonprofit Blogging Coach

Beth's Blog: How Nonprofits Can Use Social Media

More specifically, I help non-profit, small business and academic groups and individuals learn how to use web applications and services like RSS, blogs, wikis, search, social bookmarking, podcasting and more. If beginers are part of your taget audience, they certainly are part of mine. They have great stats and services.

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